TargetEveryone signs Addreax, one of the world’s fastest growing online retail department stores, as customer and worldwide partner
TargetEveryone is delighted to announce the signing of a new strategic collaboration with Addreax Group, one of the world’s fastest growing online retail department stores.
The strategic collaboration with TargetEveryone sees Addreax becoming a customer and a user of the SpectrumOne platform solution, in order to better utilise the big data and customer knowledge they have accumulated, to further improve the service to members of Addreax and the many verticals and campaigns they operate and run. Additionally, Addreax is appointed as a worldwide partner and a reseller and distributor of the SpectrumOne platform service.
Partnering with Addreax in this manner allows SpectrumOne to showcase its service and solutions to one of the world’s fastest growing online retail department stores. A satisfied customer of the size and calibre of Addreax will make an ideal reseller and distributor of its product and services through its network.
The strategic collaboration also sees the two parties agreeing to develop an outsourcing model for SpectrumOne, by utilizing Addreax’s technical know-how of AI and segmentation of big data to actively take control of and run marketing campaigns for companies. Such outsourcing service will provide companies and brands with a full campaign and marketing solution designed to provide them with an improved customer acquisition process, higher margins and increased market shares.
TargetEveryone’s CEO Hosni Teque-Omeirat is enthusiastic about this strategic collaboration: “I’m very pleased and excited about this partnership through SpectrumOne and the opportunity it gives us to grow our business. This is good start to our partnership where we not only gain Addreax as a customer, but also benefit by them introducing us to their customers. In this way we massively increase our reach in the market from day one.”
Commenting on the transaction, Christen Ager-Hanssen, Chairman and CEO of Addreax said: “We are excited to be a customer as well as a partner and I am confident that our partnership with SpectrumOne will prove to be fruitful for both parties. SpectrumOne uses world-class technology and provides a fantastic solution and is at stage where our industry and technological expertise and Addreax’s eco-system could be extremely valuable in building SpectrumOne’s customer base in Scandinavia and worldwide and help accelerate profitable growth through further development.”
TargetEveryone AB is parallel listed on Nasdaq First North Growth Market in Stockholm and Merkur Market in Oslo and is the owner and operator of SpectrumOne, a new all-in-one multichannel campaign and communications platform service designed for use by companies, brands and marketing companies in order to streamline all digital content such as SMS, email, web forms etc. through one platform. Additionally, SpectrumOne provides add-on services allowing users to analyse their customers from multiple sources ensuring that users can efficiently and effectively communicate with a selected target audience on preferred channels, thus maximising the return from sales and communications efforts.
About Addreax Group
Addreax Group Ltd of the United Kingdom is, through its subsidiary companies and many online verticals, a rapidly expanding online retail department store which has successfully signed large global and Nordic customers such as H&M, Telenor, Apoteket, Cmore, Avanza, Nelly and many others. An expert in customer acquisition, brand-building, marketing, e-commerce and retail sales, Addreax has a track record in establishing digital assets and in digital transformation. Addreax uses its own campaign, marketing and AI system as well as other systems to intelligently build brands and turn eyeballs into actual transactions by enabling brands to reach, connect and engage with the relevant worldwide audience, thus causing a dramatic increase in sales and brand awareness for members of the Addreax Group and its customers.
Addreax is owned by Custos, an International Investment Firm with offices in London, Stockholm and Oslo that has created a unique platform with a highly differentiated strategy, targeting world-beaters and tomorrow’s enterprising disruptive innovators. Custos invests in young companies as well as more established businesses geared for expansion and change.
For further information contact:
+46 70 225 18 77
Mangold Fondkommission AB (556585-1267)
Box 55 691 102 15 Stockholm
Telefon: +46 8 503 015 50