Mytaste Group closes the acquisition of assets from Netpixel Media AS and Captana AS in Norway

myTaste AB (publ) (”Mytaste Group”) has today closed the acquisition of assets within online comparison of private loans, credit cards and coupons from Norwegian Netpixel Media AS and Captana AS (the “Sellers”). The assets consist partly of the website lå, a comparison site for private loans and partly of a collaboration within lead generation for private loans, credit cards and coupons together with the websitesån, and from the Norwegian online media outlet Nettavisen ( (the “Assets”).

The total purchase price was MNOK 20.75, of which MNOK 14.083 was paid in cash. The remaining MNOK 6.667 was paid by a new issue of 724,188 shares in Mytaste Group to the Sellers of the Assets against payment with non-cash consideration in the form of shares in Mytaste Group. The subscription price has been calculated to app. SEK 9.903 per new share, calculated with an exchange rate NOK/SEK of app. SEK 1.0757.

The new issue against payment with non-cash consideration was resolved by the board of directors of Mytaste Group, utilizing the authorization from the annual general meeting of 8 May 2018, and will lead to an increase of the share capital with SEK 362,094 and a dilution of approximately 2.36 per cent. The dilution has been calculated as the number of issued new shares, divided with the total number of shares following the new issue. Following registration with the Swedish Companies Registration Office, the total number of shares in Mytaste Group will amount to 30,682,129.

Lå and the partnership with Nettavisen generated an estimated profit of 1.67 MNOK during Q4 2018.

This information is such information that myTaste AB (publ) is obliged to publish in accordance with the EU Market Abuse Regulation. The information was submitted, through the agency of the contact person below, for publication on 22 March, 2019 at 14.00 CET.

For more information see:

Media contact:

Andereas Friis

CEO / Founder myTaste AB (publ) 
+46 (0) 739 944 670

About Mytaste Group

Mytaste Group is a digital media house that owns and operates a leading international advertising network as well as a number of digital products and services within performance-based marketing of e-commerce stores. Mytaste Group has two business areas: Mytaste Shopping and Mytaste Food & Beverage. The company is listed on Nasdaq First North Premier in Stockholm under the ticker "Taste".

Arctic Securities is the Company's Certified Adviser, telephone number: +46 8 44 68 60 87, e-mail:


About Us

Speqta is a digital media house headquartered in Stockholm, Sweden, which excels in scalable and auto generated web products. The concepts behind the products are language independent, which means that they can be applied on a multinational level and are today represented on almost fifty markets spread out all over the world. Among the brands you find, and Speqta AB (publ) is listed on Nasdaq OMX First North Premier under the short name SPEQT.




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