Mytaste Group initiates recruitment of a new CEO to accelerate growth

Mytaste Group's Board, in consultation with current CEO of Andereas Friis, has decided to initiate the process of recruiting a new CEO. The purpose of recruiting a new CEO is to improve the company's prospects of becoming a leading global group in performance-based marketing. Andereas Friis will continue to work within Group Management in a new  key role.

As CEO, Co-Founder and a major shareholder of the company, Andereas Friis has led the Group's successful strategy transformation on an operational level towards performance-based marketing. When the next phase of the Group's transformation now begins, with Optimizer Invest as the new principal owner and with a strengthened financial position, the Board together with Andereas Friis has taken the initiative for this CEO change. More expertise and other experiences are now needed, primarily focused on building a scalable organization which can handle considerably more acquisitions and an increased number of employees.

Mytaste Group 's strategy is to build up the portfolio of products within performance-based marketing through continued strong organic growth combined with geographical expansion and a well-functioning acquisition strategy, but at an ever-increasing rate and on a larger scale than before.

"Mytaste is on the battlefield to take new steps on our growth journey. I, together with the board, have concluded that we have come to the right time for a new CEO to take over with experience of having built companies of the size I have not yet done", says Andereas Friis, CEO of Mytaste Group.

Andereas Friis will lead the Group until a new CEO is appointed. Andereas Friis will furthermore, during a transitional period, serve as an advisor to the company's new CEO and after that transition to work in a new key role within Group management.

"I look forward to continuing to work hard for Mytaste in a new role, in areas where my knowledge contributes the most. This includes the development of new projects, sales work and ensuring a high innovation power in both technology, products, and services," says Andereas Friis.

"It is a strong statement for the Group that we have come to the point where we are looking for a new CEO as a result of strong growth. The successes of Mytaste so far is to a large extent a result of the hard work of Andereas Friis and Jonas Söderqvist. A new CEO backed by the founders' competencies has the prerequisites to become an optimal solution for the Group in the future," says Fredrik Burvall, Chairman of the Board of Mytaste Group.

This information is such information that myTaste AB (publ) is obliged to publish in accordance with the EU Market Abuse Regulation. The information was submitted, through the agency of the contact person below, for publication on 20 February 2019 at. 8:30 a.m. CET.


Fredrik Burvall
Chairman myTaste AB (publ)
+46 (0) 70 927 96 32

Andereas Friis
CEO / Founder myTaste AB (publ) 
+46 (0) 739 944 670

About Mytaste Group

Mytaste Group is a digital media house that owns and operates a leading international advertising network as well as a number of digital products and services within performance-based marketing of e-commerce stores. Mytaste Group has two business areas: Mytaste Shopping and Mytaste Food & Beverage. The company is listed on Nasdaq First North Premier in Stockholm under the ticker "Taste".

Arctic Securities is the Company's Certified Adviser, telephone number: +46 8 44 68 60 87, e-mail:


About Us

Speqta is a digital media house headquartered in Stockholm, Sweden, which excels in scalable and auto generated web products. The concepts behind the products are language independent, which means that they can be applied on a multinational level and are today represented on almost fifty markets spread out all over the world. Among the brands you find, and Speqta AB (publ) is listed on Nasdaq OMX First North Premier under the short name SPEQT.


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