Speqta and Rahalaitos recruits Ilari Heldan as Head of Digital marketing & Sales at Rahalaitos

Speqta (”SPEQT”) has recruited Ilari Heldan as Head of Digital Marketing and Sales for the Finnish loan broker Rahalaitos. Ilari has an extensive background from companies like Bonnier, Aller and Lendomatic. 

One of Finland’s most known brands in loan brokerage Rahalaitos is now adding competence within digital marketing. Ilari Heldan has background from multiple companies within traffic acquisition, media, and finance. At Lendomatic he was the country manager and during his career he has been working on a wide scale with lead generation. Ilari will assume the position on October 1st 2021. 

Speqta’s CEO Fredrik Lindros comments:
We are very happy to have Ilari joining Rahalaitos’ exciting journey ahead. Rahalaitos has a strength in its brand and a big potential to improve the customer acquisition through digital channels. It therefore feels great that Ilari has got that broad experience that is required for a multichannel strategy on lead generation. This comes at a particular good time, since Finland’s temporary regulations will end in October.  

Ilari Heldan comments:
I’m very motivated to join the success story of Rahalaitos, and to do my utmost to take them to the next level. The brand is strong and there is therefore a great potential for both me and the company. I’m looking forward to taking part in this journey. 

For further information, please contact:
Fredrik Lindros
CEO Speqta AB (publ)
fredrik.lindros@speqta.com
+46 723 10 66 66

About Speqta
Speqta offers the best performance-based lead generating platforms using data and AI and to grow organically as well as through acquisitions in new and existing markets. Speqta has two business areas Speqta AdTech and Speqta Content & Comparison. The company is listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker “speqt”.  The company’s Certified adviser is Västra Hamnen Corporate Finance AB, telephone number: +46 40 20 02 50, e-mail: ca@vhcorp.se

www.speqta.com

 

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