More SPINNOVA® in stores – ARKET’s signature overshirt available in sustainable SPINNOVA® blend
ARKET becomes the latest global brand to launch a commercial product using SPINNOVA® fibre. ARKET used a blend of SPINNOVA® and cotton to recreate its signature men’s overshirt. The shirt will be available to consumers in April 2022.
Two months after Spinnova launches its first global commercial product with adidas, more SPINNOVA® products are introduced to stores: ARKET becomes the first H&M Group brand to release a SPINNOVA® product commercially. The product is a rendition of ARKET’s signature men’s overshirt in a classic light grey and made from a soft blend of 18% SPINNOVA® fibre and 82% more sustainably sourced cotton. Minimally detailed and cut with extra room, ARKET’s modern overshirt can be layered over shirts or knits as an adaptable alternative to tailored jackets. Limited number of the shirt will be available online and in selected stores now.
– Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. Seeing ARKET use SPINNOVA® in their signature, timeless design makes us very proud of this collaboration, says Spinnova’s CEO and Co-Founder Janne Poranen.
SPINNOVA® is a textile fibre made of sustainably sourced wood, without harmful chemicals. It produces fewer CO2 emissions and uses 99% less water than conventional cotton production and contains zero microplastics.
– It is important to us at ARKET to source new materials, and we are proud to adopt SPINNOVA® fibre in our selective material portfolio. We are excited to provide consumers this innovative product made with SPINNOVA®, says Pernilla Wohlfahrt, Managing Director at ARKET.
Spinnova’s first commercial-scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tonnes of sustainable fibre annually within the next 10-12 years – providing global fashion brands and retailers with a versatile and sustainable fibre at scale.
Contact:
Janne Poranen, Chief Executive Officer
Spinnova Plc
janne.poranen@spinnova.com
+358 400 138 711
SPINNOVA – Sustainable textile materials, naturally
Spinnova transforms the way textiles are manufactured globally. Based in Finland, Spinnova has developed breakthrough technology for making textile fibre out of wood or waste, such as leather, textile or agricultural waste, without harmful chemicals.
The patented SPINNOVA® fibre creates zero waste and side streams or microplastics, and its CO2 emissions and water use are minimal. SPINNOVA® materials are quickly biodegradable and circular. Spinnova is committed to using only sustainable raw materials such as FSC certified wood and waste. SPINNOVA® fibre is produced without harmful or complex chemical processes, and has the touch and feel of natural fibres such as cotton and linen.
Spinnova has received awards from e.g. the Fast Company, ISPO, Scandinavian Outdoor, ANDAM, Monocle and Marie Claire UK.
Spinnova’s shares (SPINN) are listed on the Nasdaq Helsinki First North Growth Market.
SPINNOVA® home: www.spinnova.com
Corporate & IR site: www.spinnovagroup.com
About ARKET:
ARKET is a modern-day market and lifestyle destination offering essential products for men, women, children and the home, as well as a New Nordic vegetarian café. The wide assortment of fashion, food, scents, beauty and functional home items is curated to simplify good choices and provide inspiration for a more beautiful everyday life.
www.arket.com
Shop the ARKET's shirt made with SPINNOVA® here: www.arket.com/en_eur/men/shirts/product.boxy-fit-overshirt-grey.1059601001.html
