Spinnova continues collaboration with Luhta Sportswear Company and releases a t-shirt made with SPINNOVA® fibre
SPINNOVA PLC, PRESS RELEASE 12 JUNE 2024 AT 09.15 A.M. EEST
Spinnova continues collaboration with Luhta Sportswear Company and releases a t-shirt made with SPINNOVA® fibres
Luhta Sportswear Company’s brand Rukka released a t-shirt made with SPINNOVA® fibres that comes in two different colors, deep blue and white. The shirt is made from a blend of 29% wood-based SPINNOVA® fibre, 68% cotton, and 3% elastane. Luhta Sportswear Company’s brand Icepeak has previously launched an over-the-shoulder bag for the Finnish athlete’s Olympic Team’s outfit for the XXIV Olympic Winter Games. The t-shirt is part of Rukka's 2024 Olympic collection and the first product containing SPINNOVA® fibres available online for consumers by the brand.
“We have set as one of our sustainability goals circular economy compliant collections by 2040. We are therefore particularly interested in material innovations that support this goal and work very closely with our material partners to find these. Spinnova, a Finnish pioneer in this field, is a good example of innovative material development,” states Luhta Sportswear Company’s Sustainability Director, Annamaria Väli-Klemelä.
“We are very proud to have been chosen by an important Finnish brand like Luhta to be the material of choice for their new product. This is a showcase that our fibre can be used in different applications and use cases. As we have mentioned before, while Spinnova’s core is to sell and deliver fibre production technology, we will continue important brand collaborations to help the market find increasing use cases for our fibre and to show what it can do,” says Tuomas Oijala, CEO of Spinnova.
T-shirt is available in Rukka’s online store in Finland: https://luhta.com/fi/fi/p/rukka-calgary-u-575448108gc
For further information, please contact:
Virva Vesanen
Director of Marketing, Communications and Investor Relations
Tel. +358 20 703 2430
comms@spinnova.fi
Spinnova – The textile material innovation
Spinnova transforms the way textiles are manufactured globally. Based in Finland, Spinnova has developed breakthrough patented technology for making textile fibre out of wood pulp or waste, such as leather, textile or agricultural cropping waste, without harmful dissolving chemicals.
SPINNOVA® fibre creates no side streams with minimal CO2 emissions and water use. SPINNOVA® materials are biodegradable and recyclable. Spinnova is committed to using only sustainable raw materials, such as FSC-certified wood and waste. SPINNOVA® fibre is produced using a mechanical process, creating the look and feel of natural fibres such as cotton.
Spinnova has received awards from e.g. the Fast Company, ISPO, Scandinavian Outdoor, ANDAM, and Monocle.
Spinnova’s shares (SPINN) are listed on the Nasdaq First North Growth Market Finland.
SPINNOVA® home: www.spinnova.com
Corporate & IR site: www.spinnovagroup.com
Luhta Sportswear Company
Luhta Sportswear Company is the leading Finnish clothing Group and one of the largest sportswear companies in Europe. The Group’s athletic and casual clothing brands, Luhta, Icepeak, Rukka and Dachstein, are known for their high-quality products, and they are exported to more than 50 countries. The main markets are Finland, Central Europe, France, the Netherlands and Italy.
