Repositioning The ISA Group has resulted in record interest in ‘Down Under’ living
Immigration and overseas recruitment specialists ISA Group has welcomed record numbers of people approaching the specialist firm to help fulfil the dream of living ‘Down Under’ following a campaign created by Cheshire-based Brand Communications Agency Thrive Creative.
As one of the leading immigration and overseas recruitment specialists, ISA Group offers practical advice to those wishing to start a new antipodean life as well as assisting them in the process of applying for visas and finding work. Having opened their first UK office in late 2014, they needed help to promote their services to people dreaming of emigrating to live and work in Australia and required a strategic promotional campaign that included an online presence, as well as associated marketing and exhibition materials.
Thrive created a series of creative concepts using an inimitable tone of voice. As well as supporting the message that ISA Group can seamlessly help with the entire relocation, Thrive’s campaign cleverly highlighted ISA’s services and focused on the highly sought-after skills required to plug a gap in the fast growing Australian market. Creative visuals, which included haircuts in the shape of the Sydney Opera House, provided an impactful statement online. Thrive also launched a new easy-to-use website for ISA Group UK and supported the launched with a digital marketing campaign. Print work included press advertisements and exhibition materials. The campaign has successfully positioned ISA Group as a leading immigration specialist in the UK. Website traffic has doubled in three months and around 30 online registrations are being received each month from eager wannabe ex-pats.
Founder and Managing Director Dave Powell said “At Thrive, we try to ensure that campaigns deliver on the overall client objective and we definitely rose to the challenge from creative direction through to delivery. The entire team are really proud of the fantastic creative concepts which transferred perfectly onto digital and print platforms. The impact that our campaign has had is phenomenal. The statistics, in that website traffic has doubled, speak for themselves but the fact that ISA continues to see an increase in online registrations from people showing a real interest in moving to Australia proves that the campaign has been effective. We are delighted that following the success of this project, we are now taking over the digital and print requirements for ISA Group in Australia.”
Quote from ISA Group “I’ve been consistently impressed by the design work Thrive produced with the results being above and beyond my expectation, which let's face it we all know that's pretty high!”
Amongst Thrive’s current portfolio are Cheshire East County Council, Claire’s, Wright Marshall and The Victorian Chop House Company. Thrive is based in Beartown, the affectionate name given to the market town of Congleton, Cheshire.
ENDS
Lesley Parr
Splat Marketing & PR
07754 482139 / 01538 381884
lesley@splat-marketing.co.uk
@SplatPR
Thrive is a brand communications agency with an impressive portfolio of clients that includes (amongst others) Claire’s, Wright Marshall and The Victorian Chop House Company. Thrive is based in Beartown, the affectionate name given to the market town of Congleton, Cheshire.
