Thrive Creative wins three-way pitch for Fairerpower campaign
Cheshire-based Brand Communications Agency, Thrive Creative, has won a three-way pitch to deliver a through-the-line campaign for community energy supplier Fairerpower. Thrive will reposition the brand through the design and development of a new website, data capture app, a suite of brochures, point of sale and exhibition material along with a direct mail campaign to 160,000 Cheshire residents.
Fairerpower is the UK’s first community energy supplier and is delivered by Cheshire East Council in conjunction with Ovo Energy. The aim is to offer substantial savings on energy bills to residents in the Cheshire East Borough and, potentially, the wider North West region. Cheshire East has become the first council to sell energy in the UK since nationalisation in 1948.
Sophie Thorley at Fairerpower said: “Thrive really impressed us at pitch stage. What made them stand out from the other agencies was the fact that they had taken the time to really understand what we are about and consequently were in a great position to help us grow the Fairerpower brand. We are working with Thrive on a multi-channel marketing programme and we already have some great collateral to work with along with some exciting ideas for future campaigns.”
Dave Powell, Managing Director of Thrive Creative said: “Thrive won this account following a three-way pitch and are pleased to be Cheshire East Council’s chosen agency. This promises to be a really interesting project, especially as Cheshire East Council are leading the way in terms of community energy supply. We are working on a number of creative ideas to ensure that their key messages are communicated effectively to residents, stakeholders and strategic partners. This is a fantastic project for the Thrive team as we hope to make residents aware of Fairerpower and the direct benefits that they can attain.”
Lesley Parr
Splat Marketing & PR
07754 482139 / 01538 381884
lesley@splat-marketing.co.uk
@SplatPR
Thrive is a brand communications agency with an impressive portfolio of clients that includes (amongst others) Claire’s, Wright Marshall and The Victorian Chop House Company. Thrive is based in Beartown, the affectionate name given to the market town of Congleton, Cheshire.
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