BRUEGGER’S JOINS SHARE OUR STRENGTH’S DINE OUT FOR NO KID HUNGRY WEEK® SEPTEMBER 18 – 24, 2011
300+ Bakery Locations to Participate in Week-Long Event to End Childhood Hunger in America
Bruegger’s Enterprises Inc. will join in a fight against childhood hunger during Share Our Strength’s annual Dine Out for No Kid Hungry Week®, a week-long national restaurant event in cities across the United States. Scheduled from September 18-24, 2011, the event raises funds for No Kid Hungry™, Share Our Strength’s national campaign to end childhood hunger in America by 2015 and help connect kids to the food they need to live healthy, active lives.
Bruegger’s is asking its guests to join in this important cause. Beginning September 18, guests can purchase coupon books in any of the chain’s 300 plus locations. A $20 value, the book is filled with discounts and free items to be used throughout the year. Most importantly, all proceeds from the $3 book will go directly to Share our Strength and its important mission of ending childhood hunger. More details will be available on Bruegger’s Facebook page.
Dine Out for No Kid Hungry hopes to raise $150 million by 2015 in order to ensure that 17 million children in need have the food they need each day. Each year, generous restaurant partners donate a portion of the week’s sales, offer special promotions or collect donations from their customers to help Dine Out for No Kid Hungry achieve its mission.
“Bruegger’s continually supports its neighbors in every community we serve, through national efforts and local fundraisers,” said James J. Greco, CEO of Bruegger’s. “We’re in our third year of participation with Dine Out for No Kid Hungry. We find it is a great way to engage customers in a worthy cause and to join with our industry to help Share Our Strength end childhood hunger in America.”
Millions of consumers have played a vital role in Share Our Strength’s mission; their choice to dine out at participating restaurants, from coffee shops to fine-dining establishments, have helped feed children in need all across America. Today nearly 17 million children in the United States - almost one of every four – are in families that lack the resources to put healthy meals on the table every day. By participating in Share Our Strength’s annual event this year, businesses and consumers alike will help to end this problem; helping Share Our Strength and state, community and private sector leaders across the country to connect with families facing hunger with the programs that can help them.
“We are asking everyone—private citizens, businesses, policymakers and other nonprofits—to help us end childhood hunger in this country,” said Bill Shore, Founder of Share Our Strength. “We continue to be amazed by the generosity and commitment of the restaurant industry and its customers. Last year, they raised more than $1.5 million through Dine Out For No Kid Hungry, a record high and twice what was raised the year before. Our goal is to involve as many restaurants and their customers as it takes to make No Kid Hungry a reality by 2015.”
Bruegger's Enterprises, Inc. (BEI), a leader in the fast casual restaurant segment, operates 300 Bruegger’s bakeries in North America. Renowned for its award winning bagels, Bruegger's offers a wide variety of freshly prepared breakfast and lunch options made with high quality simple ingredients served with its unique brand of hospitality. Bruegger's is dedicated to the communities it serves and supports charitable causes locally and nationally. Through a wholly owned subsidiary, Threecaf Brands Canada Inc., BEI also operates 137 Timothy’s World Coffee, mmmuffins and Michel’s Bakery Cafés. BEI’s parent company, Groupe Le Duff, SA, is the world’s second largest company in the café-bakery sector. Founded in 1983, BEI is headquartered in Burlington, Vermont and was a recent winner of Nation’s Restaurant News’ Golden Chain Award. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.
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