Sports Alliance retained to deliver award winning PURL package at QPR
The ability to deliver unique real time data options means Sports Alliance has been retained to be at the heart of this year’s season ticket campaign for Queens Park Rangers Football Club. Last season, Rangers produced record sales with an award-wining Personalised URL (PURL) campaign which was acknowledged as the; ‘Best/Most innovative use of technology in football’ at the annual Football Business Awards in November. The campaign was executed by the club at just over half the cost of previous campaigns and the approach, despite relegation from The Premier League, resulted in an e-