Mobile Technology Gives Sporting Holidays a Boost this Christmas

The UK’s leading independent multi-sports tour operator, Sports Tours International has witnessed an online Christmas boom for its sporting holiday packages following an increase in new mobile technology.

Sports Tours International, who offer a variety of packages to some of the world’s major sporting events such as the Tour de France and the ING New York City Marathon, has seen visits to their website on Christmas Day and Boxing Day increase by 218% compared to last year.

Sports Tours International Head of Commercial Brendan Fox said: “The mobile technology which has developed over the past year has been incredible.  You can now easily find information or book a holiday at your fingertips, and it’s great that it is helping us develop our business and generate more sales year on year.”

And it seems iPads and iPhones were the present of choice this Christmas as the majority of customers, using a mobile or tablet device, took a look at the Sports Tours International website from their new Apple devices, which accounted for 88% of these visits over the two day period.

The biggest increase however came from those visiting the website via their iPad which has increased by 559% compared to last year.

Sports Tours International also saw a significant increase in visits from abroad, including the USA, Ireland, Italy, France, New Zealand, Russia, Denmark and Japan.

Brendan added: “This time of year is one of our busiest, as people set themselves a sporting goal for the New Year and start to get back into their training. Our cycling packages have already been extremely popular and we have found that the largest proportion of those visiting the website over the Christmas period were looking at cycling packages including L’Etape du Tour, La Marmotte and the Paris Roubaix Challenge.

With technology continuing to develop and the current buzz around sport we expect 2013 will be a very successful and exciting year for us and we look forward to what it brings.”

-End-

Media enquiries to Claire Grew at Bird Consultancy

T: +44 (0)161 839 4846   E: cg@birdconsultancy.co.uk

For more information on Sports Tours International visit www.sportstoursinternational.co.uk

Follow Sports Tours International on Twitter @sportstoursint

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