Spreadshirt Launches UK TV Ad Campaign
Design your own t-shirt this historic summer with the print-on-demand platform
http://www.youtube.com/watch?v=BoyRy_Vdwvo
London, 20 June 2012, Global clothing-commerce platform Spreadshirt is launching its first UK TV advertising campaign, which will debut this month and run for four weeks.
The 20 second Design Your Own T-shirt campaign, created by D.C. Media Networks, will air during peak day and evening shows on channels Four and Five. The advert will showcase the platform’s vision of product customisation and the evolution of print-on-demand technology in a fun and engaging way. The UK TV launch also follows recent successful campaigns in France and Germany. Media planning and buying is handled by D.C. Media Networks.
Spreadshirt sells in 15 countries, nine languages, and has factories in the EU and USA. They offer both a B2C and B2B offering. The company has also recently announced profitable 2011 revenue growth of 43% globally and 20% in the UK.
Phil Rooke, CEO at Spreadshirt states “The launch of our first UK television advertising campaign is in response to the growing consumer involvement in content creation on clothing. Our platform is changing the market for consumers but also merchandisers and marketing departments with our B2B shop proposition. The UK is one of our fastest growing countries and this campaign is part of securing our market leadership in the UK."
The Spreadshirt platform provides multiple channels to bring customers’ ideas to life on clothing. These channels include 3rd party e-commerce marketplaces like Amazon, white label and social media shops, and countless other applications using Spreadshirt’s API. The company’s print-on-demand technology offers customers as well as brands, various levels of customisation so they can choose an item of clothing add text or image and then adapt or add to the design, or just choose the size, colour or style of clothing.
Notes to Editors
Recent brands to use the print-on-demand platform include: Brothers Cider, Leap Holdings for Ford Clothing and Cosmopolitan Magazine.
The advert and other press information are available via:
Spreadshirt Press Room: http://blog.spreadshirt.net/press-eu/about-spreadshirt/
Cision/Spreadshirt Press Room: http://www.cisionwire.com/spreadshirt
http://www.youtube.com/watch?v=BoyRy_Vdwvo
About Spreadshirt
Spreadshirt is the leading multi-channel clothing commerce platform for creating, buying and selling personalised apparel. For the more than 40,000 active online shops selling around the world in 2011, the Spreadshirt c-commerce platform offers a flexible, risk-free, print-on-demand approach. Spreadshirt’s fulfilment service handles everything from production and payment to shipping and customer service.
Founded in 2002 in Leipzig Germany, Spreadshirt is a global company with Headquarters in Germany and the United States and factories in North America, Germany and Poland to allow rapid delivery to customers. For additional information, visit Spreadshirt on Twitter, Flickr or Facebook.
For more information please contact:
Mayra Cunningham / PR Savvy / mayra.cunningham@prsavvy.co.uk / 078 2525 1615
Kate Warwick/ PR Savvy / kate.warwick@prsavvy.co.uk / 078 1069 7282
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