SquareTrade reveal accident zones as research shows over half of iPhone accidents happen around the home
~ Almost 1 in 10 iPhone users have dropped phones in the toilet ~
London, 16 October 2012 – SquareTrade, the top-rated warranty service provider, released new research today showing that 51% of iPhone accidents happen around the home – most commonly in the kitchen. The study also revealed that unusual iPhone accidents are much more common than previously expected. In addition to the 9% of iPhone users who have experienced a toilet mishap, the research shows that 5% of users have put an iPhone in the washing machine and 6% of users have put their device on top of their car and then driven off.
SquareTrade’s device danger zone survey[1] revealed that the top five danger zones around the home for iPhones are:
- the kitchen (21% of accidents around the home happen here)
- the living room (17%)
- the bathroom (16%)
- the driveway (10%)
- the bedroom (8%)
“It seems these days we don’t go anywhere without being attached to our smartphones, checking the latest news, watching a video, or just making a call,” explained Vince Tseng, managing director of SquareTrade. “But if you are going to be attached to the hip by expensive devices like phones, it’s a habit that needs protection, even in the comfort of your own home.”
SquareTrade works with leading online and in-store retailers to offer customer-friendly warranties to protect thousands of consumer electronics and appliances including smartphones, tablets, laptops, televisions, video game consoles and digital cameras. SquareTrade consistently receives high rankings for its customer service and 5-day service guarantee.
[1] SquareTrade's 2012 Device Danger Zone Survey. The survey responses for SquareTrade's 2012 device danger zone survey were collected using the world’s largest panel provider, Survey Sampling International. Demographic quotas were used to collect a representative sample of smartphone users.
Red Lorry Yellow Lorry
e: sarahk@rlyl.com
t: 44 (0)207 403 8878
About SquareTrade
SquareTrade is the top consumer-rated technology protection plan provider for consumer electronics and appliances. Available at top retailers worldwide, SquareTrade's service is uniquely researchable with millions of customers who have consistently rated SquareTrade's service 5-stars in reviews. SquareTrade is the 2012 and 2011 winner of both the Stevie Award for Sales & Customer Service, the 2012 People’s Choice Stevie Award, and the Golden Bridge Award for Customer Service. SquareTrade’s leadership position, innovative business model and high-growth profile attracted one of the largest private capital raises in 2012, with a $238 million round lead by Bain Capital and Bain Capital Ventures SquareTrade is a privately held company with offices in London and San Francisco. For more information, go to http://www.squaretrade.co.uk/
# # #
SquareTrade is a registered trademark of SquareTrade, Inc. iPhone is a trademark of Apple, Inc. Other company and product names may be trademarks of their respective owners.
Tags: