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SSP AMERICA PARTNERS WITH DANE COUNTY REGIONAL AIRPORT TO EXPAND PRESENCE OF LOCAL BUSINESSES WITH $250k INVESTMENT

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Madison-based Ancora Coffee rebranded and expanded, and Metcalfe’s Local To Go debuts

Lansdowne, VA, October 9, 2013:  SSP America, in partnership with Dane County Regional Airport, Madison, Wisconsin, is pleased to announce the completion of its $250,000 investment in the airport that broadens the local offer, and strengthens its commitment to bringing more Madison-based businesses, brands and products to the passengers of MSN.  

SSP America, the North American division of SSP, the leading operator of food and beverage brands in travel locations worldwide, is the sole food and beverage purveyor at MSN.  SSP’s recent investment at the airport includes a complete rebranding of locally owned specialty coffee roasters, Ancora Coffee, as well as the opening of its second unit, now located pre-security.  With a loyal following of Madison coffee lovers, Ancora’s expansion and fresh new look will showcase their commitment to handcrafting the finest Small Batch Artisan Roasted® and exclusively Fair Trade coffees.

In addition, SSP and MSN are proud to announce the debut of Metcalfe’s Local To Go, the new airport location of the Madison-based, family-owned Metcalfe’s Market.  Proudly serving the Madison community for nearly a century, Metcalfe’s grocery has led the way in environmental practices with their food miles program featuring 3,000 locally sourced and produced foods.  Committed to a more sustainable Wisconsin, the new airside venue will offer travelers their favorite locally made grab and go products including: Sprecher Brewery’s Gourmet Sodas, McCluskey Brothers’ 100% Pure Maple Syrup, Oakhouse Bakery Specialty Granola, Gail Ambrosius' Chocolates and Rickland Orchards’ Greek Yogurt Coated Granola Bars.

Dane County Executive, Joe Parisi, noted, As we continue to expand at the Dane County Regional Airport, we remain focused on providing customers with more choices within our terminal.  Ancora and Metcalfs Market are well-known throughout Dane County and will provide our passengers with a variety of local and premium quality foods and coffees.

“The renovation of the post-security Ancora Artisan Coffee & Tea and Ancora’s newest location near baggage claim turned out beautiful,” commented Tom Walzer, CEO of Ancora.  “Our sincerest thanks to our design partners at Distillery Design along with our partners at SSP and Dane County Regional Airport for their efforts on the remodel.  We value our long-term partnership and look forward to the airport’s guests enjoying Ancora’s 100% Fair Trade, organic, and locally roasted coffee for years to come.” 

Tom Waldron, Vice President of Business Development for SSP America also commented, “SSP America is privileged to continue serving Dane County passengers and investing in the local community.   With our highly engaged partners at MSN, we look forward to enhancing the passenger’s experience with sustainable and locally-produced dining options.”

Ancora Coffee is located on the first floor, pre-security and on the second floor near Gates 7 and 8. Metcalfe’s Local To Go is also on the second floor, near Gates 7 and 8.

About MSN

The Dane County Regional Airport provides seamless, low-stress, and affordable options for both leisure and business travelers with more than 95 daily arrivals and departures.  Nonstop service to 13 cities provides access to nearly every worldwide destination.

About SSP

SSP is the leading dedicated provider of food and beverage brands in travel locations, operating restaurants, bars, cafes, food courts, lounges and convenience stores in airports, train stations, motorway service stations and other leisure locations. With a heritage stretching back over 60 years, today SSP has 30,000 employees, serving over a million customers every day. It has business at over 140 airports and over 250 rail stations, and operates more than 2,100 units in 30 countries around the world.

SSP operates an extensive portfolio of over 200 international, national, local and specialty brands. These include Upper Crust, Starbucks, Caffè Ritazza, Burger King, M&S Simply Food, Millie's Cookies, O'Learys, Caviar House & Prunier, and leading Asian brands Ajisen Ramen and Saboten, as well as stunning bespoke concepts such as the Montreux Jazz Cafe in Geneva and the award winning Center Bar at Zurich.

Its brand portfolio is tailored for each specific location, depending on variables such as passenger profile, consumer need states, location type, size and design.

About SSP America/SSP Canada

SSP America/Canada operates in more than 40 airports across North America bringing a variety of local, regional and national brands to the traveling consumer at a vast array of price ranges.  Third party brands in the company's broad portfolio include The Palm Restaurant, Einstein Bros. Bagels, Gordon Biersch, Panda Express, Tigín, Peet's Coffee & Tea, T.G.I. Friday's, Tim Hortons, The Great American Bagel and Buffalo Wild Wings.  SSP America's brand portfolio also includes strong, local award-winning icons such as Laurelwood Public House & Brewery, Harry & Izzy's, Nonna Bartolotta's, and Alterra Coffee. For more information, please visit www.foodtravelexperts.com/America.

Contact:
Darleen Nascimento
SSP America
(703) 723-5418
(703) 462-4699 (c)
darleen.nascimento@foodtravelexperts.com

Brent S. McHenry, MBA
Dane County Regional Airport
(608) 661-6442
(608) 575-6338 (c)
McHenry.Brent@msnairport.com

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