The Definitive White Shirt in St James’s
Press Release
The Definitive White Shirt in St James’s
St James’s has long been the place to head for high quality bespoke men’s fashion, in particular the white shirt. St James’s is home to the world-famous Jermyn Street, which boasts the highest number of luxury shirt makers on one shopping street. Often thought of as a basic wardrobe staple, St James’s shirt makers show just how many different styles of the white shirt are available to the fashion conscious gentleman; proving that there are just as many differences in white shirts as one would find in jackets, trousers or indeed any item of clothing.
Influential designers from across the globe recognise London as a leader in showcasing men’s fashion. The upcoming London Collections: Men shows take place this month, following on from the event’s global success in January earlier this year. Designers in this month’s London Collections: Men include Alexandra McQueen, Paul Smith, Tom Ford, Burberry Prorsum and Christopher Kane. Earlier this year, St James’s sponsored the Fashion East Menswear Installations at London Collections: Men, as well as hosting the Autumn/Winter shows of Tom Ford and Thomas Tait within the area.
With dedicated fashion shows for men on the rise male fashion is certainly becoming more creative but the classics still remain ever popular. According to Richard Harvie, owner of Harvie & Hudson, “The white shirt remains the best seller in St James’s”. The St James’s shirt makers offer a huge variety of white shirts, in the highest quality of cloths. Every design element of the shirt including collar, cuffs, buttons, shape and fit can be created to the specification of the most discerning gentleman. Damien Whitmore the Director of Public Affairs and Programming, Victoria and Albert Museum says, "The white shirt represents the foundations of a man's wardrobe and has been for centuries. It seems like such a simple item, but the details are what make it the very epitome of style and elegance."
Shirt makers located in St James’s include Turnbull & Asser, Harvie & Hudson, Emma Willis, Budd, New & Lingwood, Favourbrook, Emmett, and Hilditch & Key. Below are examples of the St James’s shirt maker’s signature white shirts.
Turnbull & Asser’s trademark look is a shirt exhibiting a three-button cuff. A ready to wear shirt costs £145.
Emma Willis’ signature look for £290 is complemented by Mother of Pearl buttons.
Emmett’s signature shirt, at £95, is made using Baby Twill White, a weave known for its soft texture that becomes even more supple over time.
Budd’s distinctive shirt, £115, is made of white poplin two fold cotton with a classic Budd forward collar.
New & Lingwood’s signature style involves a curved collar ending in a point, allowing the collar to lay properly on the upper breast bone, and costs £95.
Harvie & Hudson’s iconic shirt is the plush and luxurious white Herringbone and a white ready to wear version costs £64.50.
Favourbrook’s 1850’s Victorian Morning Wing Collar Dress Shirt at £90 has an accentuated high collar and emphasised wing lapels that create a stunning effect when paired with a silk cravat. Along with the medium weight white cotton poplin, covered buttons and French-cuffs, the straight cut tailoring creates an elegant profile.
Hilditch & Key’s bestseller is the Carlton with their classic collar and double cuff, made with the finest two-fold cotton poplin and real shell buttons.
For more information on St James’s visit:
| For further information and images please contact Verity Ramsay or Lucia Ruz. Tel: +44 (0)20 7287 9601 Email: verity.ramsay@sisteris.com or lucia.ruz@sisteris.com |
For further information please contact Verity Ramsay or Lucia Ruz
T: 44 (0)20 7287 9601
Email: verity.ramsay@sisteris.com or Email:lucia.ruz@sisteris.com
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