Tiger of Sweden chooses St James’s for their UK flagship store
St James’s, London, will soon welcome international fashion house Tiger of Sweden, the Scandinavian brand, in the first of a line-up of new retailers locating to London’s newest menswear destination, part of The Crown Estate’s latest development, St James’s Gateway. Established in 1903, Tiger of Sweden is known for their modern, sharp look and contemporary jeans collection based on their philosophy: “A Different Cut”. As the first dedicated UK store for Tiger of Sweden, which currently distributes to 18 countries worldwide, the new store on Piccadilly provides the perfect location for