Stayhard and Round Two founder, Luke Fracher, in a unique design collaboration

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Swedish online menswear store Stayhard is launching a collection in collaboration with fashion entrepreneur and sneaker specialist Luke "Mook" Fracher. Luke is, together with Sean Wotherspoon and Chris Russow, the founders of the esteemed streetwear resale stores Round Two, which has become a world phenomenon for a new generation buy-sell-trade consumers. The collection that will bring the Round Two hype to Sweden will release this May.

The collaboration consists of a 17 piece strong collection that embodies Luke’s discerned fashion sense and personal sartorial point of view. Grails from his own wardrobe has been reworked into new originals. Nothing has been left to chance when it comes to choosing the right details and materials. The collection features both tops and bottoms, sneakers and accessories.

-The resale industry is no longer "just a hype fad" and it's growing still. We are therefore extremely happy to be able to offer our customers a collection by fashion icon Luke Fracher. His personal touch and expertise within streetwear makes for an exquisite collection, at a strong price-point, giving a wider range of customers the chance to get their hands on something truly unique, says Malin Hultqvist, CEO at Stayhard.

Luke and Stayhard will greet customers at a Stockholm Pop-Up on May 14, for a prerelease while the collection will launch widely on on May 16.

-The idea behind the collaboration with Stayhard is basically just the stuff I'm in to, my wardrobe, available for everyone to buy.
- I'm super excited about the collab and can't wait to share it all with you, says Luke Fracher.

Prices range from 25 - 140 USD.

For further information please contact Marcus Gröning, Head of Marketing and Brand,

Stayhard is Sweden's leading fashion online store for men, with around 250 carefully selected brands in the portfolio. Focusing on simplicity, Stayhard has delivered male fashion since 2005 with a centre of interest in the modern, urban man with a ‘style DNA’ in streetstyle. Stayhard focuses on their customers lifestyle attributes, demands and needs within everything from clothes, shoes, accessories to skin care and watches.

Stayhard has been part of Ellos Group since 2014.

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