Average Order Values Increase 95% with SteelHouse’s Behavioral Commerce Platform
Hats in the Belfry, one of the largest online hat retailers, nearly doubles their average order values by using behaviorally-targeted Real Time Offers from SteelHouse.
LOS ANGELES (Feb. 6, 2012) – Hats in the Belfry (www.HatsInTheBelfry.com), one of the largest online hat retailers in the U.S., uses SteelHouse (www.SteelHouse.com), the first and only company to offer marketers a zero reaction time solution, to increase sales revenue for its online eCommerce site. SteelHouse’s Behavioral Commerce Platform has helped Hats in the Belfry achieve three main goals – attract new visitors to their site, convert shoppers who visited their site, but did not complete a purchase, and most importantly, find an effective way to increase their average order values.
Hats in the Belfry turned to SteelHouse for its innovative marketing platform and solutions, which provide retailers with granular, real-time insight into their shoppers’ buying behaviors and then enable them to act on this insight immediately. By using SteelHouse’s Behavioral Commerce Platform and Real Time Offers, Hats in the Belfry was able to segment shoppers based on their buying habits and then engage in a friendly, personal 1-on-1 dialogue with the customers on their site, in real time, as they are shopping.
SteelHouse’s Real Time Offers helped Hats in the Belfry deliver incentives aimed at increasing their average order values, which had been stagnating near the $50 range, and in doing so, increased customers’ average order values by 95%.
“With the SteelHouse platform, we can deploy Real Time Offers to dozens of segments of shoppers in order to maximize our average order value and revenue by shopper type,” said James Sackar, eCommerce General Manager of Hats in the Belfry. “We’re able to see the results immediately hit our bottom line.”
As a test, Hats in the Belfry targeted the “Toe-in-the-Water Shopper,” – one who places a relatively low dollar item(s) in their cart and then purchases the item(s). The retailer offered a 15% off discount on orders of more than $75 to Toe-in-the-Water shoppers, and in doing so, increased their average order values from $53.67 to $104.16 – a 95% jump.
In addition to increasing their average order values via Real Time Offers, Hats in the Belfry appreciated the “personalization the SteelHouse platform offered” them, as their brand was “seamlessly integrated” within the settings and implemented on their website to ensure site continuity, while still providing site visitors with a pleasant and non-invasive shopping experience.
“Being able to utilize new technology that helped us engage with our customers and didn’t require the need to involve any of our internal creative or engineering resources was a huge benefit to our business,” said Sackar.
“Our Behavioral Commerce Platform provides retailers with data-driven insight from their shoppers and allows them to immediately act on it with Real Time Offers,” said Mark Douglas, President and CEO of SteelHouse. “By combining behavioral data and enabling a personal and instant way to engage with customers, retailers like Hats in the Belfry now have the power to guide, influence and encourage their shoppers in ways never seen before.”
If interested in reading the entire case study on Hats in the Belfry’s success with Real Time Offers by SteelHouse, please email us at pr@steelhouse.com.
Media Contact:
Kristin Tinsley
PR Manager
310-895-2114
About SteelHouse
SteelHouse™ (www.SteelHouse.com) powers the first and only zero reaction time marketing solution for online retailers. With SteelHouse, marketers can segment shoppers based on their shopping personalities and buying behaviors, and then instantly act on that insight. The company’s Behavioral Commerce products – Real Time Offers, Retargeting and Display Ads – enable eCommerce merchants to direct shopper behavior with targeted offers that increase conversion rates, average order values, sales and overall revenue.
The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.
About Hats in the Belfry
Hats in the Belfry (www.HatsintheBelfry.com) has been in existence since 1997 and is a microcosm of their shops. The company has grown by leaps and bounds each year and is now selling hats at the same volume as their stores. The hat selection on their site is second to none, as they are constantly adding more hats and changing the hats which they offer. Hats in the Belfry have dedicated Internet experts to personally fill your Internet order and reply to your emails. They always call you back if you leave them a telephone message, and they usually ship within 24 hours.
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