SteelHouse One of the “Hottest Companies in Southern California”

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SteelHouse recognized for its innovative technologies, fast growth, and successful rounds of investor funding.

LOS ANGELES (Jan. 30, 2012) – Behavioral commerce leader, SteelHouse (www.SteelHouse.com), was awarded one of the “Hottest Companies in Southern California,” by business research firm, Lead411.  Lead411 recognizes the fastest growing and innovative technology companies in the Los Angeles, San Diego and Santa Barbara areas.

SteelHouse was selected among 1,800 other technology companies. To be awarded, the honorees must be privately-held companies or organizations, based in Southern California, that are part of the Media, Software, Hardware, Internet, or Wireless industries. In addition, all needed to have a 100% increase in revenues or more than $3 million in funding over the past two years.

“We’re honored to be recognized, yet again, for our innovative technology and immense growth,” said Mark Douglas, President and CEO of SteelHouse. “We’ll continue to develop our technology and use investments to grow aggressively and accelerate the pace at which we bring ground-breaking technology to market.

“This is our 3rd Annual Southern California award,” said Tom Blue, Lead411’s CEO. “We are pleased with the recognition the award has received over the past few years, and we are very proud of the respected list of companies for the 2012 winners.”


Media Contact:

Kristin Tinsley

PR Manager

310.895.2110

PR@SteelHouse.com

About SteelHouse

SteelHouse™ (www.SteelHouse.com) is a leader in the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors – immediately – anywhere on the web through any device. SteelHouse products, Real Time Offers and Retargeting, enable eCommerce sites to direct shopper behavior on and off their sites. With SteelHouse marketers can for the first time truly understand who their shoppers are by their shopping personalities and buying behaviors, and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue.

Investors include Silicon Valley legend Ron Conway / SV Angel and venture capital firms Baroda Ventures, Greycroft Partners, Rincon Venture Partners and LightHouse Venture. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.