STELLA & DOT LAUNCHES BREAST CANCER AWARENESS COLLECTION BENEFITING THE NOREEN FRASER FOUNDATION
San Bruno, CA (Sept. 26, 2012) – Stella & Dot, a global social-selling fashion accessories brand announces the launch of a capsule collection of signature jewelry and accessories to celebrate National Breast Cancer Awareness Month in October. For each piece purchased during the month of October, all net proceeds will benefit the Noreen Fraser Foundation, a non-profit organization with a mission to raise funds for women’s cancer research and awareness of the importance of early detection. The collection boasts a vibrant assortment of accessories including rose gold bracelets, a zip wallet, tech wristlet and scarf, all available for purchase on October 1, 2012.
“In celebration of Breast Cancer Awareness month we are thrilled to partner with the Noreen Fraser Foundation. Their commitment to a cause that has affected so many around the world and in the Stella & Dot community is remarkable,” said Jessica Herrin, Stella & Dot CEO and Founder.
"We are honored to receive the dedication and support of Stella & Dot and its community of inspired women," says Noreen Fraser, Founder & CEO of the Noreen Fraser Foundation. "Women supporting women is always a powerful weapon but especially so in the fight against cancer."
Stella & Dot Breast Cancer Awareness Collection:
To purchase a product from the collection, or for more information, please visit www.stelladot.com.
About Stella & Dot:
Stella & Dot is a boutique-style jewelry and accessories company reinventing the home-based business opportunity for the modern woman through its social shopping business platform. Stella & Dot offers its on-trend, celebrity-coveted product line exclusively through a growing network of trained independent consultants (stylists) across North America and most recently abroad in the UK. They earn sales commissions by selling at private in-home trunk shows and online with a best-in-class e-commerce site including social media tie-ins. For more, visit www.stelladot.com.
About The Stella & Dot Foundation:
The Stella & Dot Foundation was conceived in July 2010 by Stella & Dot CEO & Founder Jessica Herrin. The mission of the Stella & Dot Foundation is to create positive change in women's lives through education and economic empowerment. All net proceeds from the sale of the Stella & Dot Foundation bracelets and charms support ACCION USA, buildOn, and Girls Inc. ACCION USA empowers low to moderate income women with training, resources, and ongoing support to start and grow their business. buildOn empowers people and transforms lives by partnering after school service programs in the U.S. with communities in developing countries to build schools. Girls Inc. is serving girls in at-risk communities who most need positive, supportive afterschool environments (U.S. & Canada). In addition to their three core charity partners, Stella & Dot also celebrates Breast Cancer Awareness Month in October and Autism Awareness Month in April. Through the sale of signature bracelets, significant funds have been raised towards these causes that are very close to the Stella & Dot community. To-date, the Stella & Dot Foundation has raised over $750,000.
About the Noreen Fraser Foundation:
The mission of the Noreen Fraser Foundation (NFF) is to raise funds for women’s cancer research and awareness of the importance of early detection. NFF funds translational cancer research aimed at developing new prevention methods, diagnostic tools and non-toxic therapies to treat women’s cancers. NFF’s programs urge women to be proactive and have regular screenings. “Our hope is that until there are cures, women’s cancers will become manageable diseases controlled with targeted therapies that protect patients’ quality of life.” NFF is a 501(c)(3) non-profit organization. Please take a look at the website to learn more: www.noreenfraserfoundation.org.
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Media Contacts:
Katie Sann
Stella & Dot
ksann@stelladot.com
(646) 553-1219
Jennifer Styles
Workshop Collective
jen@workshopcollective.com
(310) 995-0942
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