WRITE IT. WEAR IT. SHARE IT. STELLA & DOT CUTS NEW NICHE WITH “ENGRAVABLES,” PERSONALZED KEEPSAKE JEWELRY
San Francisco, CA (June 17, 2014) – Whether preserving romantic ties or maternal memories, Stella & Dot, a global social-selling fashion accessories brand, has announced the launch of Engravables, a new line of personalized keepsake jewelry. Engravables will be available beginning today, June 17th, exclusively through Stella & Dot Independent Stylists (by attending or hosting a trunk show). Direct consumer availability through the website (www.stelladot.com) will begin July 21st concurrent with the launch of the company’s Fall 2014 accessories collection.
Furthering its reputation for on-trend, affordable products, Stella & Dot introduces the initial line with seven items priced between $36 and $98, offering 100% sterling silver and gold with 60 mils of 12k gold plating, significantly thicker than other engraved jewelry, allowing deep diamond-cut engraving and ensuring long-term durability. On-par with many fine jewelry brands, Stella & Dot uses a process called “Diamond Drag”, similar to a hand engraved item, to create these keepsake accessories.
The initial seven beautiful options for Engravables include:
- Signature Engravable Bar Necklace (Sterling silver) - $59
- Signature Engravable Bar Necklace (Gold plated) - $59
- Signature Engravable Disc Necklace (Sterling silver) - $69
- Signature Engravable Disc Necklace (Gold plated) - $69
- Signature Engravable ID Tag (Sterling silver) - $36
- Signature Engravable ID Tag (Gold plated) - $36
- Signature Engravable Cufflink (Sterling silver) - $98
Encouraging nostalgia lovers to “Personalize it!” with initials, names, dates and acronyms, customers may bring their accessories to life through a set of three unique fonts. There are even cufflinks for the men, a new vertical for the company. The cufflinks and fixed pendants are even delivered in a lovely box with a summer-print exterior, note card and an adorable elephant pouch. While some other companies can take weeks for personalized jewelry, Stella & Dot Engravables can be delivered within 3-5 business days.
“We are excited to launch our Engravables line with this high-quality, affordable collection of beautiful personalized accessories for both women and men. As we see a spike in the personalized jewelry trend, we look forward to introducing more keepsakes and charms each season and continuing to offer our customers even more versatility when they shop with Stella & Dot,” said Blythe Harris, Chief Creative Officer of Stella & Dot.
For more information please visit: http://www.stelladot.com/content/engravables-boutique?utm_source=facebook.com&utm_medium=referral&utm_campaign=6_16engravableshostJPG
Media Contact
Hayley Antonian
BWR Public Relations
P: (310) 248-6154
About Stella & Dot
Stella & Dot is a boutique-style jewelry and accessories company reinventing the home-based business opportunity for the modern woman through its social shopping business platform. Stella & Dot offers its on-trend, celebrity-coveted product line exclusively through a growing network of trained independent consultants (Stylists) across North America, the United Kingdom, Germany, France and Ireland. They earn sales commissions by selling at private in-home trunk shows and online with a best-in-class e-commerce site and social media tie-ins. For more information, visit www.stelladot.com.
