Shop ‘til you drop for less in Glasgow this Spring
Glasgow City Marketing Bureau teams up with Stena Line to offer breaks from £59
ONE of Europe’s top shopping destinations is now more accessible than ever for the budget-conscious Northern Ireland consumer.
Glasgow is the largest shopping destination in the UK, outside of London’s West End, boasting more than 1500 shops, half a million square metres of retail space and it even has its own ‘Style Mile’ offering high-end shopping and top class restaurants and bars.
Glasgow City Marketing Bureau (GCMB) and Stena Line have teamed up to give Northern Ireland shoppers an opportunity to spring-clean their wardrobe from as little as £59* per adult per night including return ferry travel with a car from Belfast to Cairnryan and overnight accommodation in Glasgow.
This spring will see the city’s style credentials go stratospheric with the launch of the glitzy new £70million retail development Buchanan Quarter, a prime new fashion pitch in Glasgow’s style mile with 11 new retail stores including Scotland’s first and only Forever21.
GCMB’s Senior Marketing Communications Manager Elaine Dickie said Glasgow offers an unrivalled shopping experience to suit every style.
“Glasgow is a fantastic destination for a short break and offers world-class shopping with everything from cool vintage shops, beautiful hand-crafted items to well-known brands and exclusive designers,” said Elaine.
“We’ve teamed up with Stena Line to offer a range of three, four and five star hotels so when you book your ferry and hotel together it is guaranteed to be cheaper. What’s more, kids travel free so the whole family can enjoy a short break in Glasgow this spring with the fabulous array of visitor attractions on offer,” she continued.
“Make sure you also discover all that the city has to offer from the fantastic food to the fascinating museums and galleries to the work of innovative Glasgow architect Charles Rennie Mackintosh.” she added.
Stena Line’s Marketing Manager Ian Baillie said: “Glasgow has so much to offer and is easily accessible from Northern Ireland by ferry so it is a fantastic city to enjoy a short break in.”
“Alongside Glasgow City Marketing Bureau we have created a range of great value breaks that everyone can take advantage of whether you are travelling by car, coach or rail. We have packaged both the ferry and hotel together to offer the best price guaranteed so why not enjoy some first-class shopping and a relaxing break for less this spring,” he added.
For more information about the spring packages to Glasgow visit www.stenaline.co.uk/glasgow or call 08432 081 111.
*Price is based on 2 adults sharing a twin/double room, minimum stay 2 nights travelling from Belfast – Cairnryan with car. Up to 2 children sharing adults room stay and travel free but pay hotel direct for any meals taken. Weekend and family room supplements may apply. Valid for travel until 30 June & 31 August – 20 December 2013. Terms and conditions apply.
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MEDIA ENQUIRIES: For further information please contact Kate Ferguson of Duffy Rafferty Communications on 028 9073 0880.
NOTES TO EDITORS:
1. Glasgow City Marketing Bureau (GCMB) is the official destination marketing organisation (DMO) for the city of Glasgow. As custodian of the Glasgow: Scotland with style brand, GCMB works with numerous partners, stakeholders and businesses to position and promote Glasgow across national and international markets as one of Europe’s most vibrant, dynamic and diverse cities in which to live, work, study, invest and visit. For more information, visit: www.seeglasgow.com
2. The Glasgow short breaks campaign is part funded by the VisitScotland Growth Fund. The project has received £55,000 funding from VisitScotland Growth Fund. The VisitScotland Growth Fund is a £1 million fund available for well researched, new, collaborative marketing projects from groups of tourism businesses that have a strong customer focus and that operate at local, regional or national level. Glasgow City Marketing Bureau, Stena Line, Glasgow Restaurants Association, Glasgow Leading's Attractions and the Mackintosh Group have joined forces to promote great value short breaks to Glasgow through a campaign incorporating TV advertising radio and digital activity. For more information on the VisitScotland Growth Fund visit www.visitscotland.org/growthfund
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