Stewart Garden expands product appeal with new colours 40% of keen Gardeners under 35 want Pink
Stewart Garden, the gardening products division of UK manufacturer, Stewart, has expanded its pots and planters ranges with the addition of new colours.
Primary research, conducted by Stewart Garden, shows that 88% of keen gardeners under 35 grow fruit, vegetables and other plants from seeds or bulbs in propagators, pots or hanging baskets. The study also showed that 40% of keen gardeners under 35 would like to see more pink gardening products compared to just 28% of keen gardeners under 35 wanting green, a more traditional gardening colour.
With options including magenta, lime and red, Stewart Garden is leading the colour revolution in a market sector that until recently was characterised by green and terracotta.
Global colour specialist Pantone, meanwhile, states that colour can define a space and set the mood.
Stewart Garden’s new pots and planters are designed for customers looking to modernise their gardens and develop a colourful outdoor space. This means creating colour with the pots themselves as well as the plants growing within them.
Nigel Thompson, Sales Director at Stewart, said, “Clearly, there is a market for brightly coloured pots and planters. Our expanded range will help retailers capture the imagination of customers and open up new possibilities for consumers who want to break free from traditional garden colour schemes. Building on Stewart Garden’s excellent credentials in the traditional gardening sector, this new development also demonstrates our commitment to the younger gardener.”
Stewart Garden’s grow your own products include watering, pots, propagators and garden accessories and sundries. They are available in over 1,600 outlets across the UK and Eire including major DIY outlets such as Homebase and Wilkinson and garden centres including Dobbies and Klondyke/Strikes, The Garden Centre Group and more than 600 independent garden centres.
For more information about Stewart Garden, visit www.stewart-garden.co.uk.
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redheadPR
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Stewart - backgrounder
Stewart is a UK manufacturer and market leader in rotational and injection moulded products. The business operates in the aerospace, automotive, medical, technical moulding, garden, homewares and catering sectors. Products manufactured by Stewart include pots, propagators, food containers and specialist storage products.
Two specialist divisions, Stewart Technical and Stewart Packaging, provide bespoke technical moulding and packaging expertise and services to the aerospace, automotive, medical and other manufacturing industries.
Stewart employs 100 people at its purpose-built 178,000 sq ft facility in Banbury, Oxfordshire. The Fully Automated factory is home to micro controlled machines, including several Engle 300 machines and an Engle 700 machine, giving us enviable large machine capacity and fast manufacturing cycles. Stewart operates 24 Hours, five days a week. The factory has an extensive warehouse and can offer sub-assembly and printing. We also have strong links with offshore tool making facilities, enabling you to benefit from a world class manufacturing service and significant time and cost savings.
Stewart is headed by CEO Richard Butler who built his career in the technical plastics and rubber sector and has worked for leading manufacturers in the aerospace and automotive sectors.
Originally established in 1945, Stewart was the subject of a BIMBO (buy-in/ management buyout) in June 2011. ECI, the mid-market private equity specialist, invested £12 million in the company in a deal that valued the business at £17 million.
Stewart Technical provides bespoke rotational and injection moulding solutions to clients including aerospace businesses, first and second tier automotive suppliers, the medical sector and other major manufacturers. Available at the factory are 18 machines (120T – 800T), full CAD facilities and extensive warehousing.
Stewart Packaging offers manufactures of all types of products a bespoke packaging solution, which includes food grade packaging. As well as an extensive fleet of machines Stewart Packaging’s fully automated facility offers sub-assembly, custom design, promotional printing and extensive warehousing. Clients of Stewart Packaging include Kellogg’s, The Body Shop and Lush.
Stewart Garden is responsible for grow your own products, watering, pots, propagators and garden accessories and sundries. These are available in over 1,600 outlets across the UK and Eire including major DIY outlets such as Homebase and Wilkinson and garden centres across the UK such as Dobbies and Klondyke/Strikes, The Garden Centre Group and some 600 plus independent garden centres.
Stewart Garden plays an active role in the gardening and leisure industry through its membership of:
- GIMA – the Garden Industry Manufacturers Association
- Gardenex – the Federation of Garden and Leisure Manufacturers Limited
- HTA – the Horticultural Trades Association
Stewart won the House Beautiful Best Product Garden Category in 2005 and the Klondyke Dry Goods Supplier Award in 2010. The company was a GIMA Awards - POS Finalist in 2009, and Best of British Finalist in 2011. Its Heat and Grow Thermostatic Propagator was top in the Which? Gardening Best Buy test on windowsill propagators 2011.
Stewart Home provides food storage and homewares products. These include the Refine, Essentials and Seal Fresh food and drink storage collections, offering hygienic storage in a wide range of colours and shapes.
Stewart Catering supplies the Gastronorm and Seal Fresh food storage ranges to the catering industry and specialist cook shops via wholesale and cash and carry outlets.
Stewart is BS ISO 9001-2000 and TS 16949 (stage one) accredited, with stage two accreditation expected to be achieved in 2013.
For more information visit www.stewartcompany.co.uk.
