Stillfront Group AB: Stillfront: Continued growth in number of players, increased loyalty
April 6, 2016
Stillfront: Continued growth in number of players, increased loyalty
Stillfront Group AB ("Stillfront") currently has seven game titles, of which six are online games. In addition there is a number of long tail games. Stillfront continuously monitors the number of active users of the online games on a monthly basis (MAU - Monthly Active User) and daily basis (DAU - Daily Active User).
During the first quarter of 2016, the average number of MAUs was 278,037. The number of DAUs was 80,550 on average during the quarter. The corresponding figures for the first quarter of 2015 was 132,631 MAU and 50,196 DAU. Thus, the first quarter 2016 achieved an increase of 110% regarding the number of MAU and 66% regarding the number of DAU as compared with the first quarter of 2015.
During the fourth quarter of 2015 the average number of MAUs was 277,712 and the average number of DAUs was 74,161. During the first quarter of 2016 the number of MAUs was largely unchanged, there was however an increase in the number of DAUs by 9% as compared with the fourth quarter of 2015. The improved MAU / DAU ratio - often referred to as stickiness - indicate that the players who were recruited during the second half of 2015 demonstrate an increasing activity and loyalty. The above numbers pertain to the four largest games as ranked by revenues, i.e. Call of War, Supremacy 1914, ManagerZone Football and ManagerZone Hockey.
The MAUs and DAUs are All Time Highs for Stillfront's portfolio.
Jörgen Larsson, CEO of Stillfront, comments:
"I am happy to note that our games are very attractive to our players, and that the share of daily recurring players has increased. The extensive investments made in user acquisitions during the fourth quarter of 2015 are now delivering results. I see this as as acknowledgement that our games offer entertainment to our players for a long period of time, which is exactly in line with Stillfront's strategy."
For additional information, please contact:
Jörgen Larsson, CEO at Stillfront
Phone: +46 70 321 18 00
Sten Wranne, CFO at Stillfront
Phone: +46 70 585 12 58
Stillfront is an independent creator, publisher and distributor of digital games - with a vision to become one of Europe's leading indie game creators and publishers. Stillfront operates through four near-autonomous subsidiaries: Bytro Labs in Germany, Coldwood Interactive in Sweden, Power Challenge in the UK and Sweden, and Dorado Online Games in Malta. Stillfront's games are distributed globally, however main markets include Sweden, Germany, the United States and South America. For further information, please visit www.stillfront.com.
Stillfront's portfolio includes games across multiple platforms. Unravel, developed by Coldwood in collaboration with Electronic Arts, won 20+ awards at E3 and gamescom and was released in February 2016. Supremacy 1914 and Call of War are high-immersion war strategy games developed by Bytro Labs. ManagerZone is a sports management strategy game launched in 2001. Gladiators Online is an action management strategy game, launched on Steam in Q4 2015.
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