Stora Enso launches solution for automated retail

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Stora Enso introduces a turnkey solution for automated and unmanned retail. The solution, New Retail by Stora Enso, merges in-store and online shopping by using sustainable RFID (Radio Frequency Identification) tags for wireless authentication and payment. At the core of the system are Intelligent Cabinets by Stora Enso, RFID-enabled e-kiosks designed for on-the-go purchasing using smart phones. Application markets for the solution include food and beverages in urban settings such as transportation hubs, offices, schools and hotels.

“After successfully launching sustainable ECOTM RFID tags it was a natural step to enter the automated retail market, where our technology can make a difference today,” says Martin Ros, Senior Vice President, Stora Enso Intelligent Packaging. “Based on our research and pilot deployments we see tremendous potential and scaling opportunities, especially in early adaptor markets for consumer convenience.”

The cabinets are unlocked from a smart phone via any compatible payment app such as WeChat and MobilePay. Each item has a tamper-proof, sustainable Stora Enso ECO RFID tag, which is automatically detected by the cabinet. When the cabinet door is closed, the consumer is charged via the app for the items taken out.

In addition to the RFID-based ECO tag technology and cabinets, Stora Enso offers a back-end solution for retailers to keep track of transactions, replenishment and other management needs. Stora Enso also provides the equipment for tagging the items that go in the intelligent cabinet. For cloud-based data collection and analytics services Stora Enso is partnering with Microsoft.

See more about New Retail by Stora Enso on our website: or

For more information, please contact:

Carl Norell
SVP Communications Packaging Solutions, Stora Enso

+46 722 410 349

As part of the bioeconomy, Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper globally. We believe that everything that is made from fossil-based materials today can be made from wood tomorrow. Stora Enso has approximately 26 000 employees in over 30 countries. Our sales in 2018 were EUR 10.5 billion. Stora Enso shares are listed on Nasdaq Helsinki (STEAV, STERV) and Nasdaq Stockholm (STE A, STE R). The company’s shares are traded in the USA as American Depositary Receipts (SEOAY).