Stora Enso opens Innovation Centre for packaging
STORA ENSO OYJ PRESS RELEASE 27 November 2015 at 9.00 EET
Stora Enso will today officially open its Innovation Centre for packaging located at the Group’s head office in Helsinki. The purpose of the centre is to create a venue for innovation and R&D work, where Stora Enso together with customers and other stakeholders can develop innovative and sustainable packaging concepts. The centre offers, among other things, a packaging design lab, presentation areas with advanced touch screen technology and virtual reality retail technology.
The Innovation Centre is primarily targeted towards customers, including converters and manufacturers, brand owners and retailers. The objective is to create customer value through strategic packaging that can drive sales, while also reducing environmental impact and total cost.
“Through our new innovation centre we are able to liaise with our customers in a unique way and together design the packaging solutions of tomorrow,” says Stora Enso CEO Karl-Henrik Sundström. “Sustainability is the backbone of Stora Enso’s business and our dedication to renewable materials will be highly influential in how we collaborate with customers in the centre.”
In addition to supporting design and R&D, the centre acts as a show room for new products, prototypes and designs related to packaging innovation. Moreover, it serves as an incubator hub that facilitates collaboration with customers, startups and other industry stakeholders in order to commercialise new packaging concepts and design trends.
The Innovation Centre for packaging is located in Stora Enso’s head office at Kanavaranta 1.
For further information, please contact:
Ulrika Lilja, EVP, Head of Communications, tel. +46 72 221 92 28
Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wood and paper on global markets. Our aim is to replace non-renewable materials by innovating and developing new products and services based on wood and other renewable materials. We employ some 27 000 people in more than 35 countries, and our sales in 2014 were EUR 10.2 billion. Stora Enso shares are listed on NASDAQ OMX Helsinki (STEAV, STERV) and Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY) on the International OTCQX over-the-counter market. www.storaenso.com
STORA ENSO OYJ
For further information, please contact:
Ulrika Lilja, EVP, Head of Communications, tel. +46 72 221 92 28