Letters take center stage in Storytel’s new visual identity

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Storytel’s new look is the product of a thorough analysis of Storytel’s central values and vision, and is the result of the company’s need to reach out to global markets in different areas of the world. B-Reel Creative Agency designed the new look after reaching deep into Storytel’s company culture and mission, all the way down to its stories.

A more creative and empathetic world with great stories to be shared and enjoyed anywhere and anytime ––  Storytel´s vision, as well as its strong corporate culture, have been central part in the extensive work B-Reel and Storytel have put into creating the company’s new visual indentity.

“Designing our new visual identity was based upon a large number of interviews with Storytel’s employees. The common denominator for everyone was a love of stories. Everyone here works with stories every day; we’re here because we love offering listeners a high quality experience. We’ve visualized this using the smallest building blocks of narrative –– letters –– and have set them loose in a world of warm tones and a lot of movement,” says Cecilia Kroon, Storytel’s global Head of Marketing.

Storytel’s characteristic orange hue has been joined by a new range of colors and typefaces, and also a new graphic design. The updated look deviates from both Storytel’s previous image, and its competitors’.

“We’ve tried to visualize Storytel’s positive energy in a way that we hope is both attractive and unique. Stories can make us laugh, make our hair stand on end, and can even –– literally –– change our lives. It has been incredibly inspiring to work with and we´re proud of the result,” says Alexander Gårdenberg, design director at B-Reel.

During the month of May, Storytel will begin introducing its new visual identity through the Storytel app, its advertising, and its own channels.

Click here to view some examples of the new visual identity! 

For more information, please contact:

Tiina Nevala, PR-Manager at Storytel

Cell: (0) 70 241 8301

E-mail: tiina.nevala@storytel.com

About Storytel

Storytel is Northern Europe's leading audiobook and e-book streaming service and offers unlimited listening and reading of more than 200 000 titles on a global scale. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere and anytime. Storytel is a digital platform provider as well as a comprehensive publishing group. The streaming business area offers subscriptions for audiobooks and e-books under the Storytel and Mofibo brands. Storytel's publishing business area is carried out through the publishing houses Norstedts, Massolit, StorySide, Printz Publishing, People's Press, Rabén & Sjögren, B.Wahlströms and Norstedts Kartor. Ztory - a subscribed digital read-all-you-can streaming service for newspapers and magazines, is part of Storytel since January 2019. Storytel operates in 16 markets around the globe and is headquartered in Stockholm, Sweden.



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