Storytel to launch in South Korea before Year’s End
During 2019, Storytel AB (“Storytel”) will start operations in South Korea as part of the company’s strategy of global expansion and growth, which this year has also included Germany, Brazil, and most recently Singapore.
Storytel is pleased to announce its plans to launch its service in South Korean in late 2019. As part of Storytel’s efforts to provide customers with the finest audio and e-book experiences, the app will be available in Korean.
Storytel has already established an affiliate in the capital of Seoul, and is busy producing audio books for the South Korean market. When the service goes live at the end of 2019, Storytel plans to have thousands of original and licensed titles on offer in Korean –– in addition to its market-leading global catalogue of approximately 270,000 audio and e-book titles. During the first year of operation the main focus will be to continue building a strong content library with high competitiveness.
According to Publication Industry of Korea, 2017, and Publication Industry Expert Meeting, June 2018, Korea has a 250 million USD per year audio- and e-book industry. It is primarily supported by younger customers: 66% of South Korean audio-book listeners are under forty. Statistics show South Koreans prefer listening to audiobooks at home, while commuting, in the car, and just before bedtime.
“Our opening shop in South Korea reflects Storytel’s ongoing expansion to markets with strong growth and commercial potential. South Korea is a dynamic economy with a young, tech-savvy profile and a growing audio- and e-book market, and we think Storytel can really make a difference –– both in terms of our library of titles, and our and customer experience,” says Stefan Tegenfalk, Head of Expansion at Storytel.
FNCA Sweden AB is the company’s certified adviser. FNCA can be reached at firstname.lastname@example.org or 08-528 00 399.
For more information, please contact:
Stefan Tegenfalk, Head of Expansion, Storytel: +46 73 383 96 01
Dan Panas, Head of Communications, Storytel: +46 70 186 52 90
Storytel is Northern Europe's leading audiobook and e-book streaming service, and its global markets offer unlimited listening and reading of more than 200,000 titles. Our vision is to make the world a more empathetic place through great stories which can be shared and enjoyed by anyone, anywhere, at anytime. Storytel is a digital-platform provider as well as a comprehensive publishing group. The streaming business area offers subscriptions for audiobooks and e-books under the Storytel and Mofibo brands. Storytel’s print publishing is carried out through the houses Norstedts, Massolit, StorySide, Printz Publishing, People's Press, Rabén & Sjögren, B. Wahlströms, and Norstedts Kartor. Ztory, a digital-subscription-based, read-all-you-can streaming service for newspapers and magazines, has been part of Storytel since January 2019. Storytel operates in sixteen markets around the globe and is headquartered in Stockholm, Sweden.