SMPP Delivers the Goods; Looks to Partner With Digital Coupon Provider
Strategic Management & Opportunities enters discussions with value-added coupon partner
CLINTON, WASHINGTON (OTC: SMPP) August 10th, 2010— Strategic Management and Opportunity Corp CEO, Julienne Audette, is pleased to announce that the company has entered discussions with a Seattle area digital coupon delivery service utilizing a platform proven effective in several major markets nationwide.
The company’s principles, with which Strategic has entered discussions, have been in the Yellow Pages and News/Print/Advertising industry for several years to date. Their focus has always been on local and niche market advertising and recent technology and user trends allow for their expansion into the coupon platform market, which is increasing significantly.
“This is a tremendous step for us, especially in line with our development of the VSP platform in considering added-value components,” states Audette. “We are discussing toward having this company primarily serve as lead generators for Strategic MPP with us managing the sale of the video component. Video would be a new valuable addition to their current offerings. Other coupon services do not currently include video as part of their ad bundle. We are confident that this fact positions Strategic at the head of the pack with its VSP.”
Audette continues, “Creating a winner here sets us up nicely for additional marketplaces. It also further positions Strategic, for all intents and purposes, as the publisher. In real terms, this means, we can set our own price and remain competitive in the marketplace. This sets us up to share in revenues with non-IYP affiliates. This would be a progressive success for all involved as it allows for extension of revenue opportunities while staying in tact with our overall core business model and target markets.”
According to Coupons.com, “printed savings from digital coupons exceeded $1 billion for the year ending June 2010, a 100 percent increase from $529 million in the prior year. This includes savings printed or loaded to a store loyalty card. For the month of June alone, printed savings accumulated to more than $110 million, a record number.” It goes on to mention, “Growth is attributed to several key factors, including continued consumer adoption of online printable, save to store loyalty card and mobile coupons and increased use of digital coupons by brand marketers, including manufacturers and retailers alike.”
“Working with this platform will also enable us to broaden our base while keeping in line with our mission of producing and distributing high quality advertising video at a price everyone can afford,” concludes Audette.
Company contact:
Investor Relations, SMPP
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