Sale of ordinary shares of Betsson AB

LAUNCH ANNOUNCEMENT

Not for release in the United States, Canada or Japan

15 June 2007

Sale of ordinary shares of Betsson AB

Carnegie Investment Bank AB and SEB Enskilda announce that they are executing an accelerated bookbuilt offering to institutional investors up to a maximum of 11,523,749 shares in Betsson AB. Straumur-Burdarás Investment Bank are selling their entire holding in Betsson AB.

The offering is lead-managed by Carnegie Investment Bank AB and SEB Enskilda. Book building commences now and may close at any time. The sale price of the shares will be determined after the books have closed. A further announcement will be made in due course.

This announcement is for information purposes only and is not an offer to sell, or the solicitation of an offer to buy, any securities.

The offering will only be available to the following persons in the United Kingdom: (i) persons having professional experience in matters relating to investments; and (ii) persons falling within Articles 49(2) (a) to (d) of the U.K. Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 (high net worth corporations, unincorporated associations etc.). If you are in the United Kingdom and do not fall into one of the above categories, you will not be eligible to participate in the offering, and you should not act upon, or rely on, this announcement.

The offer and sale of the securities referred to in this announcement has not been, nor will it be, registered under the United States Securities Act of 1933 and the securities may not be offered or sold in the United States absent such registration or an applicable exemption from registration. There will be no public offering of the securities in the United States in connection with this transaction.