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STRAX: STRAX launches online only brand grell with true wireless headphones by sound engineer Axel Grell

STRAX announces the release of a line of audiophile-grade true wireless headphones by the new brand grell. The brand, developed with world-renowned sound engineer and headphone designer Axel Grell, will be an online-exclusive brand with products sold direct to consumers.grell is a new brand developed within, and owned by, STRAX. The new in-ear headphones, designed to deliver superior audio-quality, are the first product in the series to be released. The product will initially be marketed to consumers who seek a high-end listening experience in North America, Germany and the UK, but will be

STRAX: STRAX launches online only brand Dóttir with new line of sports-focused true wireless headphones

STRAX announces the release of a sports-focused line of true wireless headphones by the new brand Dóttir. The brand, developed with CrossFit champions Katrin Davidsdottir and Annie Thorisdottir, will be an online-exclusive brand with products sold direct to consumers.Dóttir  is a new brand developed within, and owned by, STRAX. The sports-oriented true wireless headphones are the first product in the series to be released. The product will initially be marketed to active consumers in North America and the UK, but be available online globally. - With more than

STRAX: Interim Report No 2 for the financial year 2021

STRAX have again managed well through a period of continued market disruption related to the Covid-19 pandemic· The Group’s sales for the period January 1 – June 30, 2021, amounted to MEUR 54.8 (50.2), with a gross margin of 19.0 (23.7) percent.  · The Group’s result for the period January 1 – June 30, 2021, amounted to MEUR -2.0 (-2.8) corresponding to EUR -0.02 (-0.02) per share.  · EBITDA for the period January 1 – June 30, 2021, amounted to MEUR 1.6 (1.4). · Equity as of June 30 2021, amounted to MEUR 16.2 (17.3) corresponding to EUR 0.13 (0.15) per share. · STRAX

STRAX: Bulletin from STRAX AB’s Annual General Meeting

At today’s Annual General Meeting in Strax AB (publ) it was resolved to adopt the income statement and the balance sheet for the company, as well as the consolidated income statement and balance sheet for the year 2020. Furthermore, it was resolved that the distributable funds should be transferred to profit carried forward. The Annual General Meeting resolved to discharge the board members and the CEO from liability. It was resolved that the number of members of the Board of Directors, for the time until the end of the next Annual General Meeting, shall be five (5) ordinary Directors

STRAX: Interim Report No 1 for the financial year 2021

STRAX delivers strong growth despite continued Covid-19 lockdowns· The Group’s sales for the period January 1 – March 31, 2021, amounted to MEUR 28.1 (22.2), with a gross margin of 18.5 (26.7) percent.  · The Group’s result for the period January 1 – March 31, 2021, amounted to MEUR -1.4 (-2) corresponding to EUR -0.01 (-0.02) per share.  · EBITDA for the period January 1 – March 31, 2021, amounted to MEUR 0.3 (0.3). · Equity as of March 31, 2021 amounted to MEUR 17.8 (18.2) corresponding to EUR 0.15 (0.15) per share. · A bid for all outstanding shares in ZAGG shares was

STRAX: Annual Report 2020

STRAX has published the Annual Report for 2020 today. The Annual Report is available on the company’s homepage, www.strax.com For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50. This is information that Strax AB is obliged to make public pursuant to the Securities Markets Act. The information was submitted for publication at 5:00 pm CET on May 5, 2021.   About STRAXSTRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of accessories brands targes broad channel scope as well as different customer

STRAX: NOTICE TO THE AGM

The shareholders of Strax AB (publ), Reg. No. 556539-7709, with its registered office in Stockholm, Sweden, are hereby summoned to the annual general meeting to be held on Wednesday 26 May 2021.Due to the extraordinary situation resulting from the covid-19 pandemic, the Annual General Meeting will be carried out through advance voting (postal voting) pursuant to temporary legislation. No meeting with the possibility to attend in person or to be represented by a proxy will take place. Strax welcomes all shareholders to exercise their voting rights at the Annual General Meeting by voting in

STRAX: Urbanista introduces Los Angeles – Solar powered headphones with virtually infinite playtime

STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announces Urbanista Los Angeles, the world’s first self-charging, wireless active noise cancelling headphones, powered by Powerfoyle™ solar cell material. Using advanced green technology, Los Angeles converts all forms of light, outdoor and indoor, into energy to deliver virtually infinite playtime. To deliver this limitless audio experience, Urbanista has teamed up with Exeger, a Swedish innovation company, that has created a groundbreaking solar cell technology. Exeger’s Powerfoyle™ converts any form of light into clean

STRAX: Year-end report for the financial year 2020

STRAX doubled online sales and delivered a record year in EBITDA after successfully launching the Health & Wellness product category·The Group’s sales for the period January 1 – December 31, 2020, amounted to MEUR 112 (114), with a gross margin of 26.3 (24.5) percent. · The Group’s result for the period January 1 – December 31, 2020, amounted to MEUR 0.7 (-1.7) corresponding to EUR 0.01 (-0.01) per share.The result for the period was negatively affected by MEUR 2.5 (2.4) related to the decline in value of the Zagg shares.EBITDA for the period January 1 – December 31, 2020, amounted

STRAX: To support growth of the Health & Wellness category STRAX have secured a MUSD 20 dedicated financing to capture the full potential

As previously communicated, the newly established health & wellness business is progressing well. We have secured multiple sub-distribution agreements and retail listings for both Airpop and AVO+ and Airpop is furthermore selling well on its direct to consumer website and across our seller managed online marketplaces. The enterprise channel has also responded favorably to the Airpop face masks, which do provide more comfort and protection for extended wear in the workplace. The PPE bulk business has furthermore enjoyed solid wins and we have recently been awarded a long-term arrangement

STRAX: Collaboration with 4ocean to support the development and manufacturing of 4ocean signature iPhone cases

STRAX is pleased to announce a collaboration with 4ocean, a purpose driven business with the mission to end the ocean plastic crisis and support the development and manufacturing of their new 4ocean Signature iPhone cases made from 4ocean Plastic™. As a part of the development process STRAX supported the material development, testing and optimization for manufacturing, design, and fulfilment of the new 4ocean Signature iPhone Case in the USA. STRAX, an environmentally conscious organization, is concerned by the size of the challenge our oceans face from plastic waste and is happy to be part

STRAX: STRAX partners with HMD Global to develop and distribute a selection of Nokia-branded accessories across the world

STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally. HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories

STRAX: Interim report no. 3 for the financial year 2020

STRAX performance in the third quarter driven by strong growth across all online channels and market recovery in retail distribution· The Group’s sales for the period January 1 – September 30, 2020, amounted to MEUR 76.7 (72.3), with a gross margin of 25.5 (24.1) percent.  · The Group’s result for the period January 1 – September 30, 2020, amounted to MEUR -2.6 (-2.7) corresponding to EUR -0.01 (-0.02) per share. The result for the period was negatively affected by MEUR 3.1 (1.1) related to the decline in value of the Zagg shares.  · EBITDA for the period January 1 – September 30,

STRAX: TLF ANNOUNCES EXCLUSIVE GLOBAL LICENSING AGREEMENT WITH DIESEL TO LAUNCH MOBILE ACCESSORIES

Telecom Lifestyle Fashion (TLF), the licensing specialist and wholly owned subsidiary of STRAX AB, has signed a global licensing agreement with the internationally renowned Italian denim and lifestyle brand DIESEL for mobile accessories. The agreement is globally exclusive with a three-year duration. The collection will be brought to market in November 2020. The collection will include protection, power, and universal mobile accessories and have a strong focus on sustainability throughout. The collection will be sold globally on Diesel.com, key online e-commerce portals and known fashion,

STRAX: Distribution partnership with Erikson Consumer for all of STRAX brands in Canada

STRAX and Erikson Consumer, a Jam Industries company, have signed an exclusive distribution agreement in Canada for all STRAX own and licensed mobile accessories brands. The agreement covers both STRAX mobile accessories brands, such as Urbanista, Clckr and Richmond & Finch, as well as newly established health & wellness brands, AVO+ and Airpop as a non-exclusive agreement. “At Erikson Consumer, we chose a partner who provides best-in-class products, and also shares our deep commitment to meet the challenges of today’s reality. We are very excited about this partnership and look forward

STRAX: AirPop “Air Wearables” world-wide launch

STRAX & Aetheris entered into a strategic partnership and exclusive 5 year distribution agreement to accelerate the supply of AirPop high performance face masks across the world. We are thrilled to announce the simultaneous launch of Airpop products through our dedicated direct to consumer website and online, www.airpophealth.com, and marketplace platforms across the world. Since 2015 Airpop has been creating custom designed medical grade performance, air purifying face masks for the inhabitants of some of the most polluted cities in the World. AirPop’s innovative combination of raw

STRAX: INTERIM REPORT NO 2 FOR THE FINANCIAL YEAR 2020

STRAX delivers strong quarter through e-commerce growth and launch of new health & wellness product categoryThe Group’s sales for the period January 1 – June 30, 2020, amounted to MEUR 50.2 (44.6), with a gross margin of 23.7 (24.6) percent.The Group’s result for the period January 1 – June 30, 2020, amounted to MEUR -2.8 (-3.2) corresponding to EUR -0.02 (-0.02) per share. The result for the period was negatively affected by MEUR 2.8 (1.8) related to the decline in value of the Zagg shares.EBITDA for the period January 1 – June 30, 2020, amounted to MEUR 1.4 (2.1). Equity as of June

STRAX: STRAX AB SECURES MEUR 30 FINANCING THROUGH PROVENTUS CAPITAL PARTNERS

For the last five years a bank consortium consisting of four German banks have provided the majority of the long-term interest-bearing financing for the STRAX Group. The current financing facility matures in October 2020 and as a result STRAX has evaluated several financing alternatives in the last 6-9 months. After evaluation and negotiations STRAX selected Proventus Capital Partners and have signed a senior secured loan facility in the total amount of MEUR 30. The loan proceeds will be paid out in two tranches, a subordinated tranche of MEUR 6 in July 2020 to provide additional working

STRAX: STRAX RENEWS MOBILCOM-DEBITEL AGREEMENT

STRAX, the mobile accessories specialist, has renewed its contract with mobilcom-debitel for another four years. STRAX will supply approximately 550 stores and the online shop www.mobilcom-debitel.de with a broad range of products from its extensive portfolio of brands. STRAX will furthermore continue supporting the development and manufacturing of mobilcom-debitel’s own freenet brand.   “We are very happy to continue developing our long-standing partnership with mobilcom-debitel for another four years. In a relatively short period of time mobilcom-debitel has become one of STRAX largest

STRAX: STRAX SIGNS EXCLUSIVE DISTRIBUTION AGREEMENT WITH AETHERIS TO ACCELERATE MARKET PENETRATION OF THE AWARD-WINNING FACE MASK BRAND AIRPOP

STRAX has signed a global exclusive distribution agreement with Aetheris to accelerate sales of their established air pollution face mask brand, Airpop. The distribution agreement is globally exclusive with a five-year duration. The Airpop product range will be brought to market by STRAX in Q3 2020 and the companies are furthermore engaged in an ongoing dialogue for deeper collaboration in the air wearable segment. Aetheris was founded in 2015 in Shanghai and San Francisco, pioneering the development of the “Air Wearables” category creating intelligent facemasks that filter airborne

STRAX: BULLETIN FROM STRAX AB’S ANNUAL GENERAL MEETING

At today’s Annual General Meeting in Strax AB (publ) it was resolved to adopt the income statement and the balance sheet for the company, as well as the consolidated income statement and balance sheet for the year 2019. Furthermore, it was resolved that the distributable funds should be transferred to profit carried forward. The Annual General Meeting resolved to discharge the board members and the CEO from liability. It was resolved that the number of members of the Board of Directors, for the time until the end of the next Annual General Meeting, shall be five (5) ordinary Directors

STRAX: INTERIM REPORT NO 1 FOR THE FINANCIAL YEAR 2020

STRAX sees limited impact from Covid-19 in Q1; sales in line with same period 2019The Group’s sales for the period January 1 – March 31, 2020, amounted to MEUR 22.2 (22.6), with a gross margin of 26.7 (26.3) percent.The Group’s[ ]result for the period January 1 – March 31, 2020, amounted to MEUR -2 (0.2) corresponding to EUR -0.02 (0.00) per share. The result for the period was negatively affected by MEUR 2.8 (-0.3) related to the decline in value of the Zagg shares, making the results in line with last year when adjusted for the impact of the Zagg shares.EBITDA for the period January 1

STRAX: STRAX ENTERS THE PERSONAL PROTECTION EQUIPMENT PRODUCT CATEGORY (PPE)

STRAX realized the severity of the Covid-19 situation already in March, 2020, and started to mobilize its internal resources as well as partners to identify suitable products within the Protection Equipment Product category (PPE) to distribute to its enterprise customers. Drawing from close to 25 years of operating experience in China, STRAX sourced products within PPE including masks, gloves and disinfectants. Significant experience and due diligence is needed in this category to ensure products meet the right specifications and certifications. With offices in both Shenzhen and Hong Kong,

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