Novestra's portfolio company Mobilestop reaches agreement with Ericsson regarding Latin America

NOVESTRA'S PORTFOLIO COMPANY MOBILESTOP REACHES AGREEMENT WITH ERICSSON REGARDING LATIN AMERICA Mobilestop and Ericsson today announce a collaboration agreement regarding Latin America where Mobilestop as an ASP will supply a complete e-commerce solution for Ericsson's Internet based distribution channels to i.a. distributors and retailers for a number of mobile products and services. The collaboration is initially to be launched in Brazil, however Ericsson intends to have similar rollouts in Mexico, Chile and Argentina. Novestra's ownership share in Mobilestop amounts to 7.9% after the exercising of outstanding options. For more information please refer to the attached press release. Mobilestop's platform offers a complete individually designed e-commerce solution where Mobilestop operates a mission critical solution for handling e- commerce, IT-systems, logistics, product sourcing and delivery to end customer. This platform enables Internet sales of mobile phones, accessories, and post and prepaid service plans online, as well as other smart mobile services and content including the ability to download ring tones, cartoons and news feeds. Mobilestop's target group is mobile phone operators, manufacturers, retailers, distributors and Internet based companies that quickly wish to establish a supplementary sales channel on the web. Mobilestop presently has offices in, among other cities, Miami, Seattle, São Paolo and Buenos Aires. "For Mobilestop with its focus on Latin America the agreement with Ericsson is definitely a breakthrough and the agreement is particularly interesting bearing in mind the growth potential within the mobile communications sector in Latin America; for example, the number of mobile phones in Brazil are expected to increase by 400% by 2003, from the present 13 million to 48 million," Novestra's President and COO, Thomas Åkerman says. For further information please contact Thomas Åkerman, President and COO, AB Novestra (phone No. +46 8 545 017 50), or Jaimee Vetter, pr.com, (desk phone +1 425 828 4815, mobile phone. +1 206 390 6637 or jaimee@prdot.com ). For more information regarding the companies, please see www.novestra.com or www.mobilestop.com . Novestra is one of the leading venture capital investment firms in the Nordic countries, primarily with a focus on companies providing enabling services to the network economy. Novestra's portfolio of companies includes B2 Bredband AB, Comintell AB, Continuum Group Ltd, Fanglobe Inc, Iquity Systems Inc, Mobilestop Inc, Netsurvey AB, PowerNet AB and Qbranch AB. Novestra's shares are listed on the O-List of the OM Stockholm Exchange. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/10/02/20001002BIT01140/bit0001.doc appendix http://www.bit.se/bitonline/2000/10/02/20001002BIT01140/bit0002.doc http://www.bit.se/bitonline/2000/10/02/20001002BIT01140/bit0003.pdf

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About STRAXSTRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over 40 major mobile accessory bands. We sell into all key sales channels ranging from telecom operators, mass merchants and consumer electronics to lifestyle retailers, large enterprises and direct to consumers online. Founded in Miami and Hong Kong in 1995, STRAX has since expanded worldwide. Today, we have over 200 employees in 13 countries, with our operational HQ and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm stock exchange.