America’s Oldest Retailer Launches Summer Scent with ‘Ocean’
Caswell-Massey Boasts 99.6% Natural Soap, Lotion and Hand Gel in Scent of the Season
New York NY (July 1, 2011) To calm skin from the elements of summer, Caswell- Massey, America’s oldest retailer and original purveyor of the finest personal care products, is bringing attention to its summer scent Ocean, from the Naturals collection. Ocean soaps, lotion and hand gel refresh and revitalize skin for summer while boasting a 99.6% natural rating.
Carefully made from natural ingredients aimed at nourishing and protecting the skin, Ocean is free of parabens, phthalates, lauryl and laureth sulfates. This summer soap contains Pearl Powder, which naturally exfoliates skin and Vegetable Glycerin, Shea Butter and Vitamin E to condition the skin. Ocean uses Seaweed and Sea Kelp extracts to provide a potent package of vitamins and minerals to help aid and heal skin.
Even the collection’s vivid colors are achieved by using natural products. Ocean is brought to life by plant chlorophyll and green pea protein in the Hand Gel, and the semi-precious stone lapis lazuli for its soft blue hue in the bath soap. Triple milled and made with perfume- grade fragrance oils that comprise up to 3% of the weight of the bar; these long lasting soaps deliver rich and complex fragrances, so that the last use is just as aromatic as the first.
Caswell Massey’s Naturals collection features bath soaps, as single bars ($15), 3- soap sets ($40), guest soap ($8), Hand Lotions ($35) and Hand Wash Gel ($30). As always, Caswell Massey uses the finest natural ingredients in their wide selection of soaps, lotions, gels, fragrances and accessories- all made inAmerica. The company’s brands also include Dr. Hunter’s Original remedies, Gianna Rose Atelier and Lucky Tiger.
The Naturals collection is available at Neiman Marcus locations and Caswell Massey boutique locations atGracious Home,New York; New Beauty Fred Segal,Los Angeles andLondon’s Bathecary,Charlottesville,VA. For more information about Caswell Massey, log on to www.CaswellMassey.com or contact Studio PR, 212-696-1321.
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Shaye Strager
Director, Stylist and Trend Tracker
Studio PR
10 E 38th Street, 2nd Floor
New York, NY 10016
(P) 212.696.1321
(F) 212.213.5494
Studio PR is a boutique styling and public relations agency located in New York, New York. Headed by Celebrity Stylist and Trends Forecaster, Shaye Strager, this unique agency has celebrity, fashion and jewelry clients seeking publicity and promotions in the media.
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