Caswell-Massey Re-Launches 1752 Total Grooming Collection
259 Year Old Brand Creates Soothing Eucalyptus Shave Products
New York NY (May 2011) Caswell-Massey, has just re-launched 1752, their signature collection of men’s grooming products. Named after the year the company was founded, 1752 is now all natural and features products designed to revitalize and refresh sensitive skin in addition to enhancing the experience of daily shaving. The 1752 Total Grooming Collection includes shave cream, shave soap, pre-shave oil, aftershave balm, face wash and bath soap. Each is available in three distinctive fragrances-Almond, Sandalwood and the new scent of Eucalyptus.
The 1752 Total Grooming Collection pays homage to traditional techniques of shaving that have been passed on for generations. While staying true to its rich history, Caswell-Massey has created new products to refine the experience of the classic shave. Highlights include the Original Shave Cream ($14 for 3.5 oz tube and $20 for 8 oz. jar), which is rich and creamy and can be applied with or without a shave brush. The Shave Soap in a Wooden Bowl of monkey pod wood ($22) is made with an organic vegetable base and delivers a lush and creamy lather. By incorporating all natural ingredients including eucalyptus oil, coconut oil, glycerin, chamomile and thyme, the new Eucalyptus formula was crafted to create a calming, cooling effect.
Masculine in its aroma(s), 1752 also boasts a Bath Soap ($9), Exfoliating Face Wash with Tea Tree Oil ($18), Essential Pre-Shave Oil ($16), Calming After Shave Balm ($16), and a VIC Washcloth ($12). The 1752 Total Grooming Collection’s black packaging is both recyclable and luxurious with sleek shapes and crisp designs and colors.
Founded in 1752 in Newport, Rhode Island, Caswell-Massey is the original purveyor of the finest personal care products and accessories. The company uses only the highest quality natural ingredients in a wide array of soaps, gels, lotions, creams, and fragrances---all made in the USA. The company’s brands also include Dr. Hunter’s Original Remedies and Lucky Tiger.
Caswell-Massey boutique locations incude Gracious Home, NYC; New Beauty at Fred Segal, Los Angeles; and London’s Bathecary, Charlottesville, VA. For more information about Caswell-Massey, visit www.CaswellMassey.com/1752 or contact Studio PR, 212-696-1321.
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Shaye Strager
Director, Stylist and Trend Tracker
Studio PR
10 E 38th Street, 2nd Floor
New York, NY 10016
(P) 212.696.1321
(F) 212.213.5494
Studio PR is a boutique styling and public relations agency located in New York, New York. Headed by Celebrity Stylist and Trends Forecaster, Shaye Strager, this unique agency has celebrity, fashion and jewelry clients seeking publicity and promotions in the media.
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