Sylvie Collection Offers a Feminine Perspective and Voice in Male Dominated Bridal Industry
(New York, NY) SEPTEMBER 2011 Bridal Jewelry designer Sylvie Levine is celebrating her unique status as one of the lone females in a sea of competitors in today’s male dominated bridal industry. Her brand, Sylvie Collection, boasts more than 1,000 customizable styles of engagement rings and wedding bands. And, Sylvie is making it even easier for betrothed couples to choose the right ring to represent their union by actively becoming part of the process. She is sharing her distinctly female point of view by reaching out to brides with a new website, interactive social media campaign and monthly trunk show appearances.
Born into the diamond industry in Antwerp, Belgium, Sylvie’s vast knowledge of stones and settings is the driving force behind her collections. Always putting relationships first, Sylvie’s goal is to offer a style of ring that reflects the personality and style of her clients. Her newly launched website, www.SylvieCollection.com, features a section called “Sylvie Says” that features her tips that range from how to choose the right size, shape and color, to picking the perfect setting to compliment one’s hand. Levine’s personal touch helps brides feel at ease because she understands the emotions (from a female perspective) attached to this monumental moment. In addition to her website, Sylvie shares her experiences on Sylvie Collection’s Facebook page, posting daily tips and helpful suggestions such as how to make today’s bridal trends work with almost any budget.
While Sylvie is determined to connect to her customer base interactively she also understands the value of meeting clients in person, and is supporting her retailers by hosting monthly trunk shows. Brides (and grooms) will have the opportunity to meet and consult with the designer at their local Sylvie Collection retailer to receive hands on advice about selecting the engagement ring of their dreams. Each month, Sylvie will post information about her trunk show appearances on her website and social media to ensure that brides can have the opportunity to meet with her in person.
Sylvie is committed to designing diamond jewelry that is timeless, versatile and sophisticated. Her 25+ years of experience, with her intricate stone setting techniques, makes her a rare diamond expert in the engagement ring market today. Sylvie Collection uses the highest quality of materials including: top tier center stones, hand-set diamond milgrain, full cut side stones, fancy colored diamond and sapphires and settings made of Platinum and 18K yellow, rose and white gold. Available through fine jewelers nationwide, the Sylvie Collection is constantly evolving to include new inspirations and designs.
For more information on Sylvie Collection, log on to www.SylvieCollection.com or contact Studio PR, 212-696-1321.
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Shaye Strager
Director, Stylist and Trend Tracker
Studio PR
10 E 38th Street, 2nd Floor
New York, NY 10016
(P) 212.696.1321
(F) 212.213.5494
Studio PR is a boutique styling and public relations agency located in New York, New York. Headed by Celebrity Stylist and Trends Forecaster, Shaye Strager, this unique agency has celebrity, fashion and jewelry clients seeking publicity and promotions in the media.
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