Sunset Brands, Inc’s US Financial Assets Implements On-Demand Mobile Payment Solution for Millions of Users Nationwide

Jacksonville, FL- November 17th, 2010- Sunset Brands, Inc (OTC: SSBN) is pleased to announce that its recently acquired, Kaizen Communications (www.kaizencommunications.net), a mobile tech firm specializing in mobile payments, distribution of mobile content and mobile campaign management, has integrated a partnership with America’s leading on-demand payment processor, Billing Tree. Billing Tree, The proven leader in on-demand payment processing, offers a suite of payment solutions ranging from web payments to check conversions, and is currently processing over 3.4 million transactions