SUPADU SIGNS DEAL WITH DISCOVERY NETWORKS INTERNATIONAL TO CREATE NETWORK BRAND SITES
Supadu Ltd., the new digital marketing and website publishing platform for broadcasters and publishers, have announced a deal with Discovery Networks International (DNI) to roll out new marketing-focused sites across Discovery’s portfolio of networks in Europe, Asia and Latin America.
Using Supadu™, Discovery’s in-house teams have already deployed Discovery Channel and TLC sites in Poland, Romania, Sweden, Norway and Russia ; Discovery Channel in Australia; and Animal Planet in Germany.
“Creating rich and compelling new websites with speed, economy and superior in-house content management capabilities is a top priority for Discovery Networks International,” said Georgina Hill, Vice President, Digital Media, Product and Research, DNI. “Supadu™ has enabled us to accomplish this while putting regional production power and relevance into the hands of our local teams.”
Supadu™is made up of 51 customizable applications that enable broadcasters to build websites quickly and easily using their own in-house creative and marketing departments without any technical expertise. With Supadu™, clients are able to create fully-interactive and visually-rich cross-browser compatible web pages that work across the internet, social media applications, smart phones and tablets.
Web pages are easily customized through a drag-and-drop approach that allow novice publishers to produce a variety of website layouts that ensure search engine optimization, standard metrics integration, and proper work flow procedures.
Mark Harvie-Watt, CTO and co-founder of Supadu Ltd., said, “Working with Discovery has been great, and we hope that Discovery’s use of Supadu™ for its international digital strategy will bring this new technology to the attention of other broadcasters. It’s really made it possible for broadcasters to reduce their online costs dramatically while at the same developing their web presence at web 2.0 speed and without any dependence on webmasters, IT departments or technology agencies.”
About Supadu:
'Supadu Ltd is a software developer which was launched in 2010 by the founders of award-winning London-based digital agency World Archipelago. Supadu Ltd licences its proprietary Supadu platform primarily to publishers and broadcasters. Among others, its clients Include Discovery Communications Europe, Harper Collins, Simon & Schuster, and Bloomsbury.www.supadu.com
About Discovery Communications:
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 130-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 23 international brands, reaching over one billion cumulative subscribers with programming available in 43 languages. For more information please visit www.discoverycommunications.com.
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MEDIA CONTACTS:
For Supadu Ltd:
Lubna Begum
Direct Line: +44 0207 471 8337
lubna.begum@wai.co.uk
For Discovery Networks International:
Katie Grant
Direct Line: +1 240 662 2707
Katie_Grant@discovery.com
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