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VIDEO: ​Firing People Stinks

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Latest KnowWhoYoureHiring.Com Video From Supercool Creative Smells Funny

Los Angeles, CA (October 21, 2010) - Creative agency Supercool Creative has launched Firing People Stinks, the second video in a webisode series for KnowWhoYou'reHiring.com intended to draw attention to the importance of hiring the right people for the job and avoiding the pain of having to fire them... or worse.

The launch of branded, entertaining videos like Firing People Stinks indicates a trend toward the use of video and social media marketing to promote brands, products and services through the spread of entertaining video content. Supercool Creative has been at the leading edge of online video production, branded entertainment and content marketing since the beginning, working with an A-list of brands that includes THQ, IBM and T-Mobile.

David Murdico, Creative Director and Partner with Supercool Creative, emphasizes the importance of letting your video content be your message. “With Firing People Stinks,” says Murdico, “we show a worst case scenario played out that exemplifies the horrors employers face when they don’t hire the right people - in a funny way, of course.” 

Creating video and other types of content that will be passed along is the key but the challenge still remains in developing content that is shareable while not being too salesy. One answer to that challenge is to hide the sell in the creative. “If your content is informative, entertaining or useful,” continues Murdico, “and your content is your message, then your message will be informative, entertaining or useful and will be shared.” 

About Supercool Creative: Supercool Creative specializes in creating unexpected, engaging and memorable content. The agency handles creative concepts and marketing strategies, online video and commercial production, viral marketing and social media marketing.

About KnowWhoYoureHiring.Com: Know Who You’re Hiring offers employers tools they can use to assess prospective employees' behavior, values and attributes in determining how well they may fit into a particular job.

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Reyna Villa
reyna@supercoolcreative.com
(323) 466-1090 

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