EU VAT rule change poses compliance headache for e-commerce merchants

Irish technology company has the solutionFrom 1st January 2015, businesses selling e-services – such as music streaming, on-demand film streaming, software downloads and downloads of images – to consumers within the European Union will have to contend with new rules on how much VAT to charge. Up to now, VAT has been charged based on where the company selling the product is based. But from next year, hundreds of thousands of B2C e-commerce websites in the EU (along with several hundred thousand others based elsewhere but selling to consumers in the EU) will have to work out where their