Swebus announces new ski holiday services

Swebus is now launching a ski holiday service to Kungsberget and releasing tickets for its popular winter buses to Sälen departing from Stockholm and Västerås. The express bus company is also starting a joint sales initiative with Fjällexpressen/Strömma buss for journeys to destinations including Idre, Trysil and Lofsdalen.

“We are noticing higher demand for value for money ski trips. Our buses to Sälen, for example, have constantly increased in popularity,” says Swebus press officer Ingvar Ryggesjö. “This is why this skiing season we are increasing our services, including launching Kungsberget as a completely new destination.”

Kungsberget is this year’s new skiing destination in the Swebus network, with departures three days a week, plus packages including travel and a lift pass. Swebus’ popular ski holiday routes from Stockholm and Västerås to Sälen will also be returning this year. A joint sales initiative with Fjällexpressen/Strömma buss means that Swebus customers are now also easily able to find and buy tickets to Idre, Trysil, Lofsdalen, Orsa Grönklitt, Branäs and Ramundberget.

Swebus ski holiday destinations for the 2011/12 season:

Stockholm – Kungsberget
A completely new bus route with departures on Thursdays, Saturdays and Sundays, plus extra departures during Christmas holidays and February half term holidays. Swebus sells bus tickets as well as ski packages including bus tickets and lift passes for SEK 460 for adults.

Stockholm-Västerås-Sälen
Swebus has departures in both directions on Thursdays and Sundays from 22 December until 15 April.

From major cities to Idre, Lofsdalen, Trysil and Sälen
Swebus is the new representative for all the routes run by Fjällexpressen/Strömma buss to Swedish and Norwegian ski resorts. This means that Swebus customers can buy tickets to Branäs, Idre fjäll, Lofsdalen, Orsa Grönklitt, Ramundberget, Sälen and Trysil from Stockholm, Copenhagen/Malmö and Gothenburg. This joint sales initiative also enables customers to find connecting buses within Swebus’ ordinary bus network.

Tickets for all ski holiday routes are sold via www.swebus.se, phone +46 (0)771-218 218, by mobile phone or directly from Swebus ticket representatives such as Pressbyrån, 7-Eleven and Direkten.

For further information, please contact:
Ingvar Ryggesjö, Swebus press officer, 
Phone: 46 (0)70-187 11 33, e-mail: 
ingvar.ryggesjo@swebus.se
Swebus press office: 46 (0)701-87 12 00

Swebus is the leading express bus company in Sweden, with more than 10,000 departures weekly. Swebus provides journeys to 150 locations in Sweden, and to Copenhagen, Oslo and continental Europe. Swebus also offers airport transfer, event journeys and chartered traffic. Every year more than two million passenger journeys are made on our buses. All of our express bus journeys carry Bra Miljöval (Good Environment Choice) certification and free internet access is available on all of our own buses. Read more and book your journey on www.swebus.se

Swebus is part of the Nobina group, the largest bus passenger transport company in the Nordic region. The operations include contractual regional traffic in Sweden, Denmark, Norway and Finland as well as independently operated interregional traffic through Swebus. The Nobina group has annual sales in excess of SEK 6 billion, operates 3,500 buses and, with more than 260 million passenger journeys per year, is one of the major passenger transport companies in northern Europe. For more information, please see www.nobina.com


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About Swebus Swebus is the largest inter-regional bus operator in Sweden and runs express bus routes, airport bus services with Flygturen and private hire coaches. The company has over two million passengers a year on 10,000 departures a week. Swebus runs buses to about 150 destinations from Mora and Oslo in the north to Skåne and Copenhagen in the south. Swebus also works with other bus companies on routes to Norrland and Europe. All Swebus’ express bus routes have gained the Good Environmental Choice ecolabel and there is free internet access on board. Swebus is part of Nobina AB, the Nordic leader in public bus transport. Read more and buy your ticket at www.swebus.se.