Swebus extends its collaboration with the Göteborg Book Fair

Express bus company Swebus and the Göteborg Book Fair are expanding their collaboration. Swebus and Book Fair organisers Bok & Bibliotek are carrying out several joint marketing activities, including the popular Book Bus for book bloggers, that they hope will encourage more people to travel to the fair.

“Travel and books go together. Reading makes travelling more fun,” says Swebus press officer Ingvar Ryggesjö. “What’s more, major events like the Göteborg Book Fair encourage visitors from the whole of Sweden to travel with us. This makes it an interesting partner for Swebus and for our customers.”

The Göteborg Book Fair will be held from 22 to 25 September at the Swedish Exhibition and Congress Centre in Gothenburg. This year’s theme is Three countries, one language – Germany, Austria and Switzerland.

“We are delighted to be working with Swebus. The travel to the Book Fair project for book bloggers has already attracted a great deal of interest. The journey itself becomes part of the experience,” says Birgitta Jacobsson Ekblom, head of communications at Bok & Bibliotek.

This year Swebus and the Göteborg Book Fair are working together on:

- The Book Bus, a special journey for book bloggers where Swebus and the Book Fair provide travel and admission on Saturday 24 September 2011. Tickets are limited and applicants should register at www.swebus.se.

- A raffle in which Swebus customers can win one of ten tickets to the Book Fair. The competition will run until 11 September.

- Travel with Swebus to the Book Fair from across Sweden. For example, travel from Stockholm to Gothenburg on 23 September from SEK 249.

For further information, please contact:
Ingvar Ryggesjö, Swebus press officer, 
Phone: 46 (0)70-187 11 33, e-mail: 
Swebus press office: 46 (0)701-87 12 00

Swebus is the leading express bus company in Sweden, with more than 10,000 departures weekly. Swebus provides journeys to 150 locations in Sweden, and to Copenhagen, Oslo and continental Europe. Swebus also offers airport transfer, event journeys and chartered traffic. Every year more than two million passenger journeys are made on our buses. All of our express bus journeys carry Bra Miljöval (Good Environment Choice) certification and free internet access is available on all of our own buses. Read more and book your journey on www.swebus.se

Swebus is part of the Nobina group, the largest bus passenger transport company in the Nordic region. The operations include contractual regional traffic in Sweden, Denmark, Norway and Finland as well as independently operated interregional traffic through Swebus. The Nobina group has annual sales in excess of SEK 6 billion, operates 3,500 buses and, with more than 260 million passenger journeys per year, is one of the major passenger transport companies in northern Europe. For more information, please see www.nobina.com