Swebus launches west coast price guarantee

Express bus company Swebus is the only company in the travel industry to introduce a price guarantee for its customers. “We are preparing for the tougher competition that we’ll face thanks to public transport deregulation,” says Swebus press officer Ingvar Ryggesjö.

“Swebus wants to have the lowest prices of all express bus companies and from now onwards we will be giving our passengers a refund if they find another express bus company offering a lower price on the same route,” says Swebus press officer Ingvar Ryggesjö. “Express buses are already known for their low prices compared with rail and air travel, for example. The price guarantee means that Swebus passengers can rest assured that they are travelling at the very lowest price possible even compared with other express bus companies.”

The price guarantee will initially be introduced down the entire west coast and will apply to all stretches between Oslo and Copenhagen. The results will then be evaluated before the concept is extended.

“We want to have the lowest prices across our entire network of routes but we want to test the new price guarantee concept under controlled conditions,” says Ingvar Ryggesjö. “The reason for starting with the west coast is that there are lots of popular bus routes there and we can easily reach lots of regular express bus passengers. This will enable us to quickly get feedback from interested customers.”

Swebus’ new price guarantee means that if a passenger finds a corresponding journey provided at a lower price than Swebus by a competing express bus company, Swebus will refund them the difference plus one krona. The price guarantee applies both before and after passengers have bought a ticket from Swebus. For more information on Swebus’ new price guarantee, see http://www.swebus.se/prisgaranti.

For further information, please contact:
Ingvar Ryggesjö, Swebus press officer, 
Phone: 46 (0)70-187 11 33, e-mail: 
ingvar.ryggesjo@swebus.se
Swebus press office: 46 (0)701-87 12 00

Swebus is the leading express bus company in Sweden, with more than 10,000 departures weekly. Swebus provides journeys to 150 locations in Sweden, and to Copenhagen, Oslo and continental Europe. Swebus also offers airport transfer, event journeys and chartered traffic. Every year more than two million passenger journeys are made on our buses. All of our express bus journeys carry Bra Miljöval (Good Environment Choice) certification and free internet access is available on all of our own buses. Read more and book your journey on www.swebus.se

Swebus is part of the Nobina group, the largest bus passenger transport company in the Nordic region. The operations include contractual regional traffic in Sweden, Denmark, Norway and Finland as well as independently operated interregional traffic through Swebus. The Nobina group has annual sales in excess of SEK 6 billion, operates 3,500 buses and, with more than 260 million passenger journeys per year, is one of the major passenger transport companies in northern Europe. For more information, please see www.nobina.com


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About Swebus Swebus is the largest inter-regional bus operator in Sweden and runs express bus routes, airport bus services with Flygturen and private hire coaches. The company has over two million passengers a year on 10,000 departures a week. Swebus runs buses to about 150 destinations from Mora and Oslo in the north to Skåne and Copenhagen in the south. Swebus also works with other bus companies on routes to Norrland and Europe. All Swebus’ express bus routes have gained the Good Environmental Choice ecolabel and there is free internet access on board. Swebus is part of Nobina AB, the Nordic leader in public bus transport. Read more and buy your ticket at www.swebus.se.