Swedbank - the new name of Hansabank

Today Hansabank will start the process of changing name to Swedbank in the three Baltic countries. The re-branding is an important and natural step of the integration of Swedbank Group.

“The change of name into Swedbank is a proof that we are here on a long term basis. The core of the Swedbank brand is service leadership, and the main aim is to provide the best service on the markets where we are present”, says Jan Lidén, President and CEO of Swedbank.

The first step of the re-branding is the visual brand change in approximately 30 branches, among them the main offices in Riga, Tallinn and Vilnius. The legal name of the bank will change in spring 2009 and the process of changing brand will be finished during the autumn 2009.

By the end of next year the Swebank Group will operate under one brand in all markets. The re-branding started in Sweden in 2006, continued in Russia in 2007 and in Ukraine in 2008.


For further information:
Tobias Wagner, Head of Group Communications, Swedbank, phone: +46 70 259 12 65
Anna Sundblad, Press Manager, Swedbank, phone: +46 70 321 39 95