Swedbank reorganizes its Swedish operations to offer better digital banking solutions

Swedbank will restructure its Swedish operations as of January 1st 2013 in order to offer better customer experience, sharpen focus on developing digital banking services, and clarify branch offices´ role and responsibilities.

As of January next year, Swedbank’s digital banking services will become a separate business entity bearing its own customer responsibility. This step is a natural consequence of changed customer behavior and needs, as fewer customers use branch offices and instead want complete banking services available over digital channels. As a result of the reorganization, Swedbank's branch offices will gain more freedom to service customers with greater advisory needs. The six Swedish regions will have increased responsibilities as the national level of Swedish Retail will cease to exist.

The Group Executive Committee is a forum for group common discussions consisting of people with an individual mandate for decision making within their respective fields of responsibility. The reorganization will bring along changes in Swedbank´s top management structure. The six Regional Heads and the Group CIO will become members of Group Executive Committee from January 1st 2013. In addition Lars Friberg will assume the position as head of Group HR. He succeeds Marie Hallander Larsson who has decided to take this opportunity to develop her career outside of the Bank. New members to the Group Executive Committee will therefore be Stojko Gjurovski, Marie Halling, Lena Smeby-Udesen, Ulf Ejelöv, Johan Smedman, Björn Elfstrand, Lars Friberg and Mats Engstrand.

Read more in the pdf document attached.


For further information, please contact:
Thomas Backteman, Head of Corporate Affairs, Swedbank, phone: +46 708 311 166
Anna Sundblad, Press Manager, Swedbank, phone: +46 70 321 39 95

Swedbank promotes a sound and sustainable financial situation for the many people, households and companies. Our vision is to contribute to a development “Beyond Financial Growth”. As a leading bank in the home markets Sweden, Estonia, Latvia and Lithuania, Swedbank offers a wide range of financial services and products. Swedbank has 7.8 million retail customers and around 600,000 corporate customers and organizations with 311 branches in Sweden and approximately 200 branches in the Baltic countries. The group is also present in other Nordic countries, the U.S., China, Russia and Ukraine. As of 30 September, 2012 the group had total assets of SEK 1,965 billion. Read more at www.swedbank.com

About Us

Swedbank promotes a sound and sustainable financial situation for the many people, households and companies. As a leading bank in the home markets of Sweden, Estonia, Latvia and Lithuania, Swedbank offers a wide range of financial services and products. Swedbank has over 7 million retail customers and around 600 000 corporate customers and organisations with 172 branches in Sweden and 122 branches in the Baltic countries. The group is also present in other Nordic countries, the US and China. As of 30 June, 2019 the group had total assets of SEK 2 480 billion. Read more at www.swedbank.com

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