The Swedish Forest Industries Federation introduces Swedish Wood
The Swedish Forest Industries Federation brings all its activities relating to the promotion of wood, wood products and wood construction together under the name Swedish Wood. In Sweden, it will be known as Svenskt Trä (Swedish for “Swedish Wood”).
“We have significant depth and breadth of expertise in wood marketing within our business”, says Jan Söderlind, director of the international wood programme at Swedish Wood. “Now we have a clear brand for our external communications to ensure our contribution is fully recognised.”
Swedish Wood’s goal is to increase the use of wood in Sweden and selected international markets by providing inspiration and information, spreading knowledge, and encouraging the development of markets relating to wood, wood products and wooden buildings. We aim to raise awareness of wood as a competitive, eco-friendly and sustainable material.
In our international promotion Swedish Wood cooperates with national partners. In the UK, this promotion goes under the name Wood for Good, and in France, Bois.com. In our work in Japan and China, we act through an international network called European Wood, of which we are a member.
Swedish Wood represents Swedish sawmills, planing mills and glulam producers, and is a department within the trade and employers’ organisation, the Swedish Forest Industries Federation.
For more information, please contact:
Bertil Stener, director, Swedish Wood, at the Swedish Forest Industries Federation,
phone +46-70-207 18 52
Jan Söderlind, director of the international wood programme at Swedish Wood,
phone +46-70-661 78 81
The Swedish Forest Industries Federation is the trade and employer organisation for the pulp and paper, and wood products industries. The Federation represents some 50 pulp and paper mills and approximately 140 sawmills, as well as a number of companies with close ties to the production of pulp, paper or sawn timber. The Swedish forest industry provides direct employment for over 80,000 people and exports total SEK 129 billion (2010).
Box 55525, 102 04 Stockholm, Sweden, tel +46 8 762 72 00, www.forestindustries.se