General Sterk
![](https://mb.cision.com/Public/MigratedWpy/93803/586948/b04bd598b349e26a_800x800ar.jpg)
Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Smokefree, Cigars, and Lights. Production is located in seven countries. Some of its well-known brands include: General, Longhorn, ZYN, Game, Red Man, Fiat Lux, and Cricket.
Vice President Investor Relations