Half Year Report January – June 2009

• Sales for the second quarter increased by 16 percent to 3,666 MSEK (3,164)* • In local currencies, sales for the second quarter increased by 2 percent* • Operating profit for the second quarter increased by 30 percent to 899 MSEK (691)* • In local currencies, operating profit for the second quarter increased by 13 percent* • EPS (basic) for the second quarter amounted to 2.51 SEK (1.89)* • EPS (basic) including discontinued operations for the second quarter, amounted to 2.68 SEK (2.04) * Amounts exclude Swedish Match South Africa, which is separately reported as discontinued operations

____________ Swedish Match AB (publ), SE-118 85 Stockholm Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com ____________ For further information, please contact: Lars Dahlgren, President and Chief Executive Officer Office +46 8 658 0441, Mobile +46 70 958 0441 Joakim Tilly, Chief Financial Officer Office +46 8 658 0213, Mobile +46 76 860 9597 Henrik Brehmer, Senior Vice President Corporate Communications Office +46 8 658 0452, Mobile +46 76 111 3414 Emmett Harrison, Vice President, Investor Relations Office +46 8 658 0173, Mobile +46 70 938 0173 Richard Flaherty, President North America Division, US Investor Relations contact Office +1 804 302 1774, Mobile +1 804 400 1774 The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on July 17, 2009 at 08.00 a.m. (CET).