Swedish Match Pressrelease

Changes in shareholdings After the recently published Report on Operations has Massimo Rossi, Senior Executive Vice President and Deputy CEO, increased his Swedish Match Holdings with 20.000 shares to 101.400 shares. ***** Swedish Match is an international group with its head office in Stockholm. The company produces an extensive range of OTP (Other Tobacco Products: smokeless tobacco, cigars and pipe tobacco), matches and lighters, which are sold in 140 countries. The company's sales for the 12-month period ended September 30, 1999 were approximately MSEK 9,000. The Swedish Match share is listed on the Stockholm Stock Exchange (SWMA) and NASDAQ (SWMAY). ***** ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/10/29/19991029BIT00870/bit0001.pdf http://www.bit.se/bitonline/1999/10/29/19991029BIT00870/bit0002.doc