Swedish Match to begin share buy-back

Swedish Match to begin share buy-back The Board of Directors of Swedish Match has decided to utilise the mandate given by the General Assembly to buy back up to 5 percent of outstanding shares of the company. Swedish Match is an international group with headquarters in Stockholm, Sweden. The company manufactures a broad range of tobacco products, matches and disposable lighters which are sold in approximately 140 coun- tries. Sales for the twelve month period ending March 31, 2000 amounted to approximately 9,600 MSEK. Swedish Match is listed on Stockholm Stock Ex- change and on NASDAQ. For further information, please contact: Lennart Sundén, President and Chief Execu- office +46 8 658 01 75 tive Officer Sven Hindrikes, Executive Vice President and office +46 8 658 02 82 Chief Financial Officer mobile +46 70 567 41 76 Bo Aulin, Senior Vice President, Secretary office +46 8 658 03 64 and General Counsel mobile +46 70 558 03 64 Emmett Harrison, Vice President, Investor office +46 8 658 01 73 Relations mobile +46 70 938 01 73 ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/06/14/20000614BIT00340/bit0001.doc http://www.bit.se/bitonline/2000/06/14/20000614BIT00340/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights. Production is located in seven countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.