Swedish Match to launch snuff in India

Swedish Match today announced that test marketing of Swedish moist snuff, "Snus", under the trade mark "Click", will begin in India this week.

During this start up phase production is in Gothenburg using the proprietory "Gothia Tek" standard. "Click" is a pouched moist snuff product that comes in two packaging alternatives.

-"This new initiative is our first entry into the huge Indian tobacco market," said Lennart Sundén, President and CEO of Swedish Match. "India has a long tradition of smokeless tobacco use and thus offers exciting business opportunities to Swedish Match with its strategic focus in this category," he said.